There are certain brands that are absolutely killing it with their social media presence—and the public knows it. In the past, most of us wouldn’t
One of the most effective ways a business can promote their brand is through their own people. But how do you turn team members into
With a background that encompasses SEO content writing, copy strategy, and a deep passion for storytelling, Jimmy Leonard brings a wealth of expertise to his
Virtual reality (VR) has taken off in recent years, changing how different industries approach their audiences. As VR becomes more prominent, it opens the door
The color red is an attention-grabber, but if it’s not presented well, it won’t keep the onlooker’s attention. This same idea applies to “surprise and
As an official member of Forbes Agency Council, I was recently able to publish a thought leadership piece on why simple marketing works best. While
When working with people who have different ideas, roles, and backgrounds, it’s easy to create silos within a workplace. However, when different departments become isolated
Growing your optometry practice is a top priority, and one of the most effective ways to achieve this is through marketing. With a solid marketing plan in place, you can attract new patients, retain current patients, and establish your practice as a go-to destination for vision care.
As an official member of Forbes Agency Council, I was recently able to publish a thought leadership piece on lead generation through social media advertising.
The best optometry event of the year (in our opinion) is coming up soon! The 2023 Winter Ophthalmic Summit is a time for optometrists across
As technology continues to advance at an unimaginable speed, a lot of changes have come to the marketing world. For example, social media managers today
Almost everyone would agree that the only constant in life is change, and it’s no different with marketing trends. As trends come and go, it’s
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