Video is a versatile tool for communicating your message on the web. It can help you show off your medical device, live stream AMA sessions, and publish quick how-to videos for your medical technology software. And since (almost) all you need is a camera and...
The digital world is known for its distractions. Even your website has the unintentional ability to distract visitors from the message you’re trying to communicate. This can make it especially difficult if you’re promoting a new product or want people to sign up for your...
If creating an email newsletter campaign seems daunting to you, then look no further! There’s a simple solution to crafting the right newsletter campaign for your company. The secret? Planning and patience. When these elements combine with a little bit of work, the result is...
Older adults are beginning to take online reviews into consideration when choosing a doctor. People over 55 comprise over half of total health care spending, so it’s increasingly important to manage online reviews for your practice. But managing your reviews requires more than a “thanks”...
Opinions are like Facebook pages — everybody’s got one. But what if you’re trying to do more than update people on where you’re eating? As a marketing manager, you have to create content for Facebook, Twitter, Instagram, LinkedIn, TikTok plus, any other social media platforms...
Have you ever heard that sharks will die if they stop moving? It’s actually true. Sharks use movement to gather oxygen in their gills, requiring them to be continually moving in order to survive. The same is true for your MedTech business. In order to...
With social media becoming more influential each day, being a business in the digital era can be hugely beneficial if you use it to your advantage. Most people who use social media are checking their feeds every single day, meaning that these platforms allow you...
The way social media has infiltrated every part of our lives has dictated changes in almost every industry. It’s changed how we communicate with our friends and family, but it’s also completely changed how we network with our professional peers. This is especially true for...
Landing pages, blogs, and email campaigns are essential for generating new leads. Unfortunately, sometimes they may fall short in drumming up new customers for your business. If your lead generation isn't as successful as you had hoped, Baker Marketing is here to offer 5 solutions, which...
2020 was a rollercoaster of a year. But one thing is for certain — it changed the way that people think and act when it comes to the medical field. In the midst of a global pandemic, healthcare workers found innovative and trendy ways to...