At Baker Labs, we strategize best medical marketing practices to help our healthcare clients start seeing the high value patients they deserve.
Matt Everett, Director of Technical Projects, plays a major role in the work we do and has been part of our team for years...
We help medical practices grow by creating websites and online content that attracts new patients. We know that patients today begin their journey to a new doctor’s waiting room with an online search.
According to a report compiled by the Pew Research Center’s Internet &...
When new clients come to us it’s typically because the marketing plan they had been executing wasn’t yielding results. When we ask them who they had been marketing to they quite often reply, “Everyone.” While it’s a common belief to think that everyone is a...
Many of those in the medical and healthcare industry have moved on from stale marketing techniques that are no longer as effective as they once were, such as advertising in the yellow pages, on TV, or sending direct mail flyers. According to a report by Demand...
One of the questions we hear pretty often when we are starting a relationship with a new healthcare client is as it relates to new technology that we are introducing for marketing purposes: “Is it HIPAA compliant?”
Because of this, it is crucial for our team...
Let’s face it. Healthcare communication is too often confusing for patients. If a physician or medical practice posts content on a blog or on social media, the content is often either too technical for patients to clearly understand, or sounds too much like a lecture.
However,...
If you had to guess what was responsible for driving over half of all internet traffic, what would you say? Social media? Paid ads?
According to 2017 and 2014 Bright Edge reports, “51% of traffic…comes from organic search.” While it’s not always the trendiest or fastest form...
Ever wonder how to get noticed online in an oversaturated space? It’s a problem, for sure.
There is, however, something you can do on a reasonable budget to step up your game and get ahead of your competition.
While it’s tempting to think that you need to...
Do you use leeches in your clinic?
Of course not, that was a medical myth that is no longer practiced. There are better ways to treat patients now than there were over 100 years ago.
The same is true about marketing. The landscape of digital marketing in...
Marketing for medical practices can seem overwhelming in today’s world, and healthcare professionals are often unsure of how they should divvy up their marketing budget. They know the old methods of marketing through yellow pages, direct mail, and billboards are no longer working, but they’re...
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