Practice management systems are an essential part of any medical group, helping to organize key day-to-day operations such as scheduling and billing. The big question is how do you get yours to stand out from the crowd and attract new medical customers? Luckily, you can...
All good things eventually come to an end, including the traditional sales funnel. While it aided growth in the 20th century, the rise of the internet and smartphones has created a new breed of consumer that demands more than your typical sales tactics. Enter the...
Choosing a marketing agency for your healthcare SaaS product can be a daunting task, especially if you’ve been let down before. Sometimes it can feel like most marketing agencies are all sizzle but no steak. You need real action and know-how behind all of the...
2021 was a big year for the health tech industry. COVID-19 has dominated the news, but there have been plenty of other advances to be excited about this year. Along with advances in coronavirus testing, we also saw new uses for AI along with handy...
Video is a versatile tool for communicating your message on the web. It can help you show off your medical device, live stream AMA sessions, and publish quick how-to videos for your medical technology software. And since (almost) all you need is a camera and...
The digital world is known for its distractions. Even your website has the unintentional ability to distract visitors from the message you’re trying to communicate. This can make it especially difficult if you’re promoting a new product or want people to sign up for your...
If creating an email newsletter campaign seems daunting to you, then look no further! There’s a simple solution to crafting the right newsletter campaign for your company. The secret? Planning and patience. When these elements combine with a little bit of work, the result is...
Older adults are beginning to take online reviews into consideration when choosing a doctor. People over 55 comprise over half of total health care spending, so it’s increasingly important to manage online reviews for your practice. But managing your reviews requires more than a “thanks”...
Opinions are like Facebook pages — everybody’s got one. But what if you’re trying to do more than update people on where you’re eating? As a marketing manager, you have to create content for Facebook, Twitter, Instagram, LinkedIn, TikTok plus, any other social media platforms...
Have you ever heard that sharks will die if they stop moving? It’s actually true. Sharks use movement to gather oxygen in their gills, requiring them to be continually moving in order to survive. The same is true for your MedTech business. In order to...