Blog

As an official member of Forbes Agency Council, I was recently able to publish a thought leadership piece on healthcare online reputation management. Reputation management is a key aspect of marketing for any business, but it is particularly important for healthcare practices striving to be...

For any business, approaching the end of the year typically means meeting major deadlines amongst short holiday weeks. Our solution? A team retreat.  Not only did we get to spend time in the great outdoors and enjoy breathtaking views of the Smoky Mountains, but we also...

When Alex Strasser walked in on her first day and immediately jumped into talking about Ted Lasso and Taylor Swift, we knew she was going to fit right in. Her bubbly personality, creative marketing ideas, and excellent client communication skills make her the perfect new...

Nothing says October like cozy blankets and a good book. So the fact that it’s National Book Month only confirms what we already know. It’s the best time of year to spend an entire rainy Sunday reading a thriller from cover to cover, crunch through...

A high-quality website is crucial for any business, and companies in the healthcare industry are no different. Websites are typically the first place people go when seeking information, so they’re the perfect tool for creating a memorable first impression with your patients and customers. However,...

Planning for social media is crucial for any digital marketing campaign. From social ads to organic posting regularly, you need a plan in place to get the most out of your social network channels like Instagram, Facebook, and increasingly TikTok.  Unfortunately, the usage of social media...

As the newest account coordinator to join our team, Kaitlyn Luft is always ready to go above and beyond for our clients. She’s passionate about learning, storytelling, and of course, planning, so her Type A tendencies help keep our accounts on track. Seriously, she has...

*This blog has been updated since it was originally published on July 19, 2013 Consistency is one of the most important factors in any healthcare marketing plan. From tone and language to when you publish content, a steady approach is essential for attracting visitors to your...

If you’re in charge of marketing for any type of business then you’ve probably heard of HubSpot. Their software can help you scale your business and achieve real growth. But what is HubSpot, exactly, and how can it help you develop more successful customer relationships? Baker...