We’re only halfway through, and 2020 is already a year unlike any other that most of us have experienced in our lifetimes. Living our everyday lives, let alone running a business, has required flexibility. In March, when businesses first started to pause or close due...
Even before the spread of COVID-19, telehealth was an increasingly appealing option for patients. The option to receive the care you need without getting in the car and driving to your doctors’ office? Sign us up. While some health professionals have been reluctant to adopt...
While the team at Baker Labs was worked from home during the peak of the pandemic, we began a series of video interviews addressing the challenges facing medical practices and healthcare providers during COVID-19. In each episode, Gavin Baker, President and Owner of Baker Labs,...
Baker Labs continues our series of video interviews to tackle the challenges facing medical practices during COVID-19. In each episode, Gavin Baker, President and Owner of Baker Labs, discusses marketing, new trends, and maintaining business continuity with key business leaders in the healthcare industry. In this...
Baker Labs began a series of video interviews in April to tackle the challenges facing medical practices during COVID-19. In each episode, Gavin Baker, President and Owner of Baker Labs, discusses marketing, new trends, and maintaining business continuity with key business leaders in the healthcare...
Baker Labs began a series of video interviews earlier this month to tackle the challenges facing medical practices during COVID-19. In each episode, Gavin Baker, President and Owner of Baker Labs, discusses marketing, new trends, and maintaining business continuity with key business leaders in the...
Your dentist office has been shut down for 3-6 weeks. How do you restart? There are realistically three communication areas from a marketing perspective to be thinking about: Now is the time to communicate. In Tennessee, where our office is located, there is already news about...
As COVID-19 rages on throughout the U.S., most of us find ourselves entering into the second or third week of working remotely. Some may be charting this as unknown territory, and for others working from home may be like flexing an old muscle. But regardless...
As a doctor running your own medical clinic, you're also a small business owner with all the jobs and tasks that come with that. One of the biggest jobs of a small business owner is finding new customers. As a doctor and owner of a...
Healthcare marketing drastically changed in America within the span of a week due to guidelines concerning COVID-19. Previous marketing strategies were tossed out to push urgent messaging about appointment cancellations and office closures. With no clear end in sight for COVID-19, where do we go...