There’s nothing more rewarding than adding experienced, passionate people to our team, and our new account coordinator, Sarah Staley, is exactly that. She’ll walk into any client meeting with a smile on her face, ready to form strong relationships and ensure anyone we work with...
No one likes pushy salespeople when they’re in a store just looking around. This can happen online as well — constant pop-ups, pushy CTAs, and aggressive emails can send potential clients running for the hills. What your healthcare marketing team needs is content that sells,...
As a digital marketing agency, it would be impossible for us to get anything done without a project management system in place. We always need more organizational brains on our team to ensure we deliver the best results for our clients, so we hired a...
Creating an effective lead generation campaign means taking advantage of every tool at your disposal. If you’re in the B2B side of the MedTech industry, that means having a robust presence on LinkedIn. With LinkedIn, you have access to current clients as well as an...
While YouTube continues to be the big kid on the block for video content, Vimeo is working hard to make a name for itself in the video space. If you’re interested in incorporating video into your digital marketing then this could leave you wondering which...
Email is a powerful tool for MedTech lead generation. Unfortunately, writing messages and keeping track of your email list can be a daunting task for any marketing team. With email automation, you can craft targeted messages for specific audiences in a fraction of the time. Automated...
As a marketing professional in the healthcare industry, you know how important it is to stay on top of the latest trends. To help you stay ahead of the curve, we’ve narrowed down the 3 HealthTech Marketing Trends for 2022 that we’re keeping an eye...
There’s an old proverb that says, “It is easy to open a store. The hard part is keeping it open.” While you may not own a physical store, the wisdom still rings true — you need returning customers if you want to stay in business....
Digital marketing in the healthcare industry is about more than a flashy website and pay-per-click ads. To truly succeed, you need a comprehensive marketing strategy that utilizes various types of content. This will enable your digital health company to build an online presence and increase...
The past couple of years have brought a lot of changes for the HealthTech industry and they’re only going to continue. In many ways, the changes that have occurred gave us a glimpse of what to expect over the next decade. That’s why we’re so...