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Baby boomers (born between 1946 and 1964) make up the second-largest generation of the American population. They saw the moon landing, experienced the rise of the internet, and witnessed the smartphone dominate the technology market. Despite witnessing and benefiting from these events, they have been...

While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart your company website’s traffic. If you are considering using paid social media to take your marketing to the next level, you may be wondering where...

If you’re struggling with low engagement on your socials, which can range from the number of impressions to the number of comments you get, you need to make some adjustments to your social strategy. Check out five things you can do to boost your engagement...

Meet Ben. Ben is the marketing manager for a SaaS electronic health record company. He attends events and trade shows frequently and creates most of the marketing materials for his company. He even built the website while the company was on a shoestring budget.  His company’s...

TikTok. Clubhouse. Twitter Spaces. Instagram Reels. A combination of brand new social media platforms — and new ways to reach audiences on already existing ones — will change the digital landscape this year. But should you adopt them just because they exist and can be...

You need a good looking website. That’s a no-brainer. It’s a virtual introduction between your business and your clients, and it needs to be eye-catching and informative right off the bat. But your site needs to do more than just look good — it needs...

Almost 70% of all online experiences start at a search engine (BrightEdge, 2019) and 9 out of 10 searches happen via one of Google’s search engines from YouTube to their conventional search product we all know and love. It should come as no surprise then that...

Low conversion rates. High bounce rates. Trickling traffic. All of these may indicate a poor or completely absent digital health marketing plan. Fortunately, these problems can often be fixed with a few simple improvements, and once implemented, your numbers will grow to where they need...

2020 has been a big year for Baker Labs. Our entire team has worked diligently to help our clients thrive in the midst of a global pandemic. The proven digital marketing solutions we’ve provided to our clients have paid off in this award cycle! We're excited...

According to CIO John Bosco of Northwell Health, the health IT landscape was already changing rapidly before the pandemic. Now, healthcare CIOs need to focus on how healthcare technology can better support their staff. They need to be more agile in order to meet patient...