One of the most effective ways a business can promote their brand is through their own people. But how do you turn team members into company advocates? When employees feel a genuine connection with the company they work for, they are more likely to share their positive experiences with others. This, in turn, becomes an authentic form of marketing that can yield long-term benefits.
In this Forbes Agency Council article, 15 business leaders, including Baker Marketing Laboratory, discussed how company leaders can encourage team members to share their perspectives and support for their company. Here’s what we said:
“Create an environment where employees genuinely want to be advocates for their own company. One way to achieve this is by featuring team members in content for the company’s main social media channels, such as a trendy TikTok or Reel, so they’ll want to repost or share it. When team members feel more involved with the brand, they’re more likely to become ambassadors of it.”Gavin Baker, President and Founder of Baker Marketing Laboratory
Looking to turn your team members into brand ambassadors? Schedule a free marketing review with us today!
Here’s what other business professionals said about turning employees into company advocates:
“Businesses need to ensure effective communication of their values, with a clear focus on fostering a shared alignment among employees. Then, employees will be capable of clearly conveying the company’s message. Additionally, providing support to employees in the form of content assistance, such as a guide outlining potential topics and formats for creating content, would be highly beneficial.” – Michael Kuzminov
“One great option for businesses is to identify employees and/or customers who are already passionate about the company. Their authentic interest makes them natural ambassadors on social media platforms, and they can bring the genuine enthusiasm that fuels convincing content, thereby fostering trust and credibility and positively influencing brand perception.” – Danielle Wiley
“Encourage employees to share their genuine experiences and perspectives. Authenticity builds trust and credibility among audiences. Provide guidelines and training to ensure employees understand the company’s values, messaging and any legal considerations. However, allow them the freedom to express their unique voices and experiences within those boundaries.” – Scott Baradell
We are lucky to be a part of Forbes Agency Council alongside these skillful business experts!
Baker Marketing has spent years helping healthcare businesses unlock the growth they deserve through creative digital marketing solutions. Contact us today to schedule a call and learn about the difference we can make for your business.