Search Engine Optimization

Search engine optimization (SEO) is the process of improving a website's visibility, organic traffic, and search engine rankings.

This simply means that we’ll help you show up at the top of Google and other search engines when people are searching for your products or services.

Our team of SEO experts specializes in search engine strategies for the healthcare industry. Whether you’re a private practice, large hospital, or B2B healthcare organization, we’re here to help you achieve SEO success and bring new patients or customers to your website.

On-Page and Off-Page SEO

Our SEO services encompass both on-page and off-page optimization. We optimize your website's on-page elements, including written content, images, meta descriptions, headers, and URLs, to ensure they align with relevant keywords and meet search engine best practices.

Additionally, we enhance your website's authority and credibility through off-page SEO techniques such as link building, citation campaigns, and online reputation management. Our holistic approach maximizes your website's potential to rank higher in search engine results and boost organic traffic.

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Local SEO Strategies

Our local SEO services can help you dominate search results in your geographic area and drive out your top competitors. We’ll work with you to make sure your Google My Business profile is set up and optimized, your website content targets local keywords, your website has a consistent NAP (name, address, and phone number), and your patients or customers are leaving you online reviews. We also offer citation campaigns to help your business gain listings in local directories.

These local SEO services and more ensure that your business gets discovered by potential patients or customers in your target market and establish credibility within your local community.

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Content Creation

Blogs are a powerful platform for businesses to share valuable content and boost their search engine rankings at the same time. We specialize in optimizing blogs for SEO by strategically incorporating relevant keywords into your blog post copy, headings, images, and meta descriptions. The more written content you have on your website that is search engine optimized, the more likely you are to pop up when people are searching for terms related to your business.

We focus on creating compelling and engaging blog content that resonates with your target audience, improving overall user engagement. With an optimized blog structure, internal and external linking, social media sharing, and thorough measurement and analysis, we help your blog gain visibility, attract readers, and achieve SEO success.

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Partner with Baker Marketing Laboratory

Let us be your trusted partner in mastering SEO. We have over a decade of experience helping healthcare businesses improve their online presence and rank at the top of search engine results. We’d love to chat about your unique SEO challenges and goals to help you unlock the growth you deserve.