“Do blog post titles really matter?” is a question we’re commonly asked, and it’s understandable why there’s uncertainty over the answer. Sure, the real informational value comes through the blog post copy that follows the title, but the title is what people see when searching for information online. If the title doesn’t grab their attention […]
How Much Should A Medical Practice Spend On Marketing?
A question that most medical practices don’t ask but should is, “How much should a medical practice spend on marketing?” Marketing should be an intentional part of a growing practice and too often it is an afterthought, letting poorly performing campaigns run for far too long. I completely understand. As a business owner, keeping a […]
10 Medical Website Designs That Will Inspire You
Your website is often times the first interaction that a potential customer or patient has with your brand. As such, your website serves as a first impression for new patients. Like any first impression, it can inspire them to stick around and look at what you have to offer more closely, or it can make […]
5 Reasons Local SEO Matters for Medical Practices
For most businesses, especially medical practices, local SEO is one of the easiest paths to digest and often offers the best return on the effort invested. The one key piece you require for local SEO is a physical location. With traditional SEO, your website plays a key role; content and keywords are structured to optimize […]
Why Your Potential Patients Are Like Hansel & Gretel—And How To Leave A Trail That Leads Them To Your Waiting Room
Whether they’re seeking a doctor to correct sight or hearing loss, or for consultations to address cosmetic or weight loss concerns, patients today have more control than ever when it comes to deciding who they will entrust to solve their health conditions. And the tool that’s driving their individual care choices is no longer the […]
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