03 Oct Meet Kaitlin Gunter: Account Strategist
When we aren’t writing content or building websites, landing pages and social platforms for clients, we focus on teamwork at Baker Labs. Kaitlin Gunter, an account strategist with us, enjoys getting everyone together to talk shop and solve problems. She joined the team this spring and brought her positivity, passion and deep love for healthcare with her. Excited for you to learn more about Kaitlin and the work she does for us behind the scenes.
02 Oct How to Make the Most Out of Online Reviews
Have you noticed that your competitors have countless online reviews, but you have only a few? Have you wondered how you could get more online reviews and testimonials on popular sites like Google, Facebook and Yelp, but aren’t sure where to start? If so, you’re on...
20 Sep 5 Smart Tips For Increasing Survey Participation
Do you have trouble getting your patients to fill out surveys and submit testimonials or reviews? If so, you’re not alone—but here’s why it’s important to keep trying: At Baker Labs, we manage digital marketing strategies for medical practices, and we’ve seen time and time again...
05 Sep Meet Matt Everett: Director of Technical Projects
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in Analytics, Digital Marketing, Search Engine Optimization, Technical Projects, Website
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At Baker Labs, we strategize best medical marketing practices to help our healthcare clients start seeing the high value patients they deserve. Matt Everett, Director of Technical Projects, plays a major role in the work we do and has been part of our team for years...
30 Aug How a Leading Ophthalmology Practice Boosted Google Rankings With Testimonials
We help medical practices grow by creating websites and online content that attracts new patients. We know that patients today begin their journey to a new doctor’s waiting room with an online search. According to a report compiled by the Pew Research Center’s Internet &...
28 Aug Why Your Marketing Shouldn’t Appeal to Everyone
When new clients come to us it’s typically because the marketing plan they had been executing wasn’t yielding results. When we ask them who they had been marketing to they quite often reply, “Everyone.” While it’s a common belief to think that everyone is a...
27 Aug Why Storytelling Should Be The Focus For Your Medical Marketing
Many of those in the medical and healthcare industry have moved on from stale marketing techniques that are no longer as effective as they once were, such as advertising in the yellow pages, on TV, or sending direct mail flyers. According to a report by Demand...
20 Aug What 6 Experts Say About Cyber Threats in Healthcare 2018
One of the questions we hear pretty often when we are starting a relationship with a new healthcare client is as it relates to new technology that we are introducing for marketing purposes: “Is it HIPAA compliant?” Because of this, it is crucial for our team...
06 Aug Why Doctors Should Use The StoryBrand Marketing Model To Attract New Patients
Let’s face it. Healthcare communication is too often confusing for patients. If a physician or medical practice posts content on a blog or on social media, the content is often either too technical for patients to clearly understand, or sounds too much like a lecture. However,...