Platinum needed a cohesive strategy across their service, product, marketing, and sales teams that would treat their business model as a flywheel and place the customer at the center....
According to CIO John Bosco of Northwell Health, the health IT landscape was already changing rapidly before the pandemic. Now, healthcare CIOs need to focus on how healthcare technology can better support their staff. They need to be more agile in order to meet patient...
The healthcare software industry is unique. Many people wonder how, if at all, digital marketing can help them. Digital marketing is most effective when all channels work together as part of a marketing strategy that directly supports your sales....
As a healthcare professional, you do incredibly hard, but important jobs that focus on the health and wellbeing of everyone in your community. Ensuring that you fulfill your patients’ needs and uphold a positive experience when they visit your practice are important parts of your...
With everything that has happened this year due to an international pandemic, more and more people are focused on how they can stay healthy. Procedures that have been put off are being booked, routine exams are taken more seriously, and overall, your patients are paying...
We’re only halfway through, and 2020 is already a year unlike any other that most of us have experienced in our lifetimes. Living our everyday lives, let alone running a business, has required flexibility. In March, when businesses first started to pause or close due...
Even before the spread of COVID-19, telehealth was an increasingly appealing option for patients. The option to receive the care you need without getting in the car and driving to your doctors’ office? Sign us up. While some health professionals have been reluctant to adopt...
While the team at Baker Labs was worked from home during the peak of the pandemic, we began a series of video interviews addressing the challenges facing medical practices and healthcare providers during COVID-19. In each episode, Gavin Baker, President and Owner of Baker Labs,...
Baker Labs continues our series of video interviews to tackle the challenges facing medical practices during COVID-19. In each episode, Gavin Baker, President and Owner of Baker Labs, discusses marketing, new trends, and maintaining business continuity with key business leaders in the healthcare industry. In this...
Baker Labs began a series of video interviews in April to tackle the challenges facing medical practices during COVID-19. In each episode, Gavin Baker, President and Owner of Baker Labs, discusses marketing, new trends, and maintaining business continuity with key business leaders in the healthcare...