Creating an effective lead generation campaign means taking advantage of every tool at your disposal. If you’re in the B2B side of the MedTech industry, that means having a robust presence on LinkedIn. With LinkedIn, you have access to current clients as well as an...
Email is a powerful tool for MedTech lead generation. Unfortunately, writing messages and keeping track of your email list can be a daunting task for any marketing team. With email automation, you can craft targeted messages for specific audiences in a fraction of the time. Automated...
As a marketing professional in the healthcare industry, you know how important it is to stay on top of the latest trends. To help you stay ahead of the curve, we’ve narrowed down the 3 HealthTech Marketing Trends for 2022 that we’re keeping an eye...
There’s an old proverb that says, “It is easy to open a store. The hard part is keeping it open.” While you may not own a physical store, the wisdom still rings true — you need returning customers if you want to stay in business....
Digital marketing in the healthcare industry is about more than a flashy website and pay-per-click ads. To truly succeed, you need a comprehensive marketing strategy that utilizes various types of content. This will enable your digital health company to build an online presence and increase...
The past couple of years have brought a lot of changes for the HealthTech industry and they’re only going to continue. In many ways, the changes that have occurred gave us a glimpse of what to expect over the next decade. That’s why we’re so...
Practice management systems are an essential part of any medical group, helping to organize key day-to-day operations such as scheduling and billing. The big question is how do you get yours to stand out from the crowd and attract new medical customers? Luckily, you can...
All good things eventually come to an end, including the traditional sales funnel. While it aided growth in the 20th century, the rise of the internet and smartphones has created a new breed of consumer that demands more than your typical sales tactics. Enter the...
Choosing a marketing agency for your healthcare SaaS product can be a daunting task, especially if you’ve been let down before. Sometimes it can feel like most marketing agencies are all sizzle but no steak. You need real action and know-how behind all of the...
2021 was a big year for the health tech industry. COVID-19 has dominated the news, but there have been plenty of other advances to be excited about this year. Along with advances in coronavirus testing, we also saw new uses for AI along with handy...