Welcoming the Newest Strategic Thinker to the Baker Team, Jimmy Leonard!

With a background that encompasses SEO content writing, copy strategy, and a deep passion for storytelling, Jimmy Leonard brings a wealth of expertise to his new role as Account Strategist at Baker Marketing Laboratory. He is truly a mastermind behind captivating marketing strategies, and we could not be more thrilled to have him on the team!

In his role at Baker, Jimmy will work with clients by defining, implementing, and managing creative marketing strategies designed to align our key capabilities with their biggest goals. He is the most passionate about helping business leaders tell their stories and reach new audiences. 

Previously, Jimmy led a team of SEO copywriters as a senior copy strategist at a digital marketing agency. He was responsible for copy production and editing, staying up to date on SEO best practices, and optimizing web content for lead generation. He’s fully prepared to provide strategic direction to our clients at Baker and lead them to search engine success.

Prior to entering the digital marketing field, Jimmy spent a decade as an English teacher and curriculum writer, so he brings diverse industry experience to the table. His time in education has equipped him with exceptional communication skills, a deep understanding of storytelling, and a unique perspective for approaching marketing challenges. He particularly enjoys the creativity and problem-solving that digital marketing requires.

Outside of work, Jimmy is an avid distance runner and hiker. He enjoys spending quality time outdoors, and he is the happiest when going on adventures with his kids—especially those that involve the zoo. As a proud dad, Jimmy’s kids are his greatest accomplishment.

Not only does Jimmy have extraordinary marketing skills, but his genuine passion for our team and shared values really set him apart. He loves Baker’s deep roots in the Knoxville community and the camaraderie of our dedicated team who loves what they do. It’s safe to say that the feeling is mutual, and we’re overjoyed to have him on board!

Some more fun facts about Jimmy:

What’s your favorite quote?

“Don’t ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is people who have come alive.” – Howard Thurman

What is your bucket list dream/goal?

To be on “The Amazing Race” and travel around the world.

What’s one thing that you geek out about?

The concept of time. I’m fascinated by both history and the future of our society, and I love sci-fi related to time travel and parallel universes.

Are you ready to take your digital marketing to the next level with Jimmy by your side? Contact us today to get started!