Branding Design & Messaging

Strong healthcare branding goes beyond a logo—it embodies your brand’s mission, values, voice, and personality.

At Baker Marketing Laboratory, our comprehensive branding services are tailored to the unique needs of the healthcare industry, enabling you to establish a recognizable brand identity, build patient trust, and foster lasting connections.

Branding Strategy

Strategy sets the foundation for your healthcare brand. By understanding your practice's target audience, challenges, and goals, we create a roadmap that ensures your design, messaging, and visual identity consistently reflect your brand’s mission.

StoryBrand Workshops

Discovering your brand’s unique story and voice is essential for forming connections with patients. As a StoryBrand trained agency, we host StoryBrand Workshops to help your team craft authentic branded messaging that positions you as a trusted guide on patients’ health journeys.


Our photography captures your healthcare practice's essence through professional images that you can use across your website, ads, social media, and more. Whether you want to capture patient interactions, new team headshots, or images of your state-of-the-art medical facilities, we photograph a curated shot list that will enrich your brand identity.


Dynamic videos bring your brand to life. From virtual tours and health tips to patient testimonials and doctor interviews, our professional videography services provide you with powerful content that enhances patient trust, engagement, and thought leadership in healthcare. We’ll write the script, film the content, and edit your videos to perfection.

Brand Guidelines

To ensure brand consistency in every aspect of your marketing, we create comprehensive brand guidelines with clear direction on how to use your logos, fonts, colors, photography, messaging, and other branding elements across platforms.

Graphic Design

Your brand identity is largely associated with your colors and design. Our expert team will work with you to develop professional logos, icons, color palettes, and illustrations that encapsulate your brand's essence and leave a memorable mark.

Branding Consistency in Marketing

Your branding needs to be reflected in all aspects of your marketing. From your website design and social media profiles to your patient forms and brochures, we ensure a cohesive brand experience across all touchpoints—in and out of your practice. This builds patient trust, recognition, and loyalty, setting the stage for positive patient experiences.

Marketers designing the packaging for a cold relief brand

Partner with Baker Marketing Laboratory

Creating an impactful brand requires a blend of strategy, creativity, and insight. At Baker Marketing Laboratory, we specialize in crafting healthcare branding that resonates with patients and drives growth for your practice. Whether you're launching a new brand or revitalizing an existing one, contact us today to discuss how our branding expertise can elevate your business.