Who We Are

Your Partners in
Digital Marketing

You're shifting the status quo, innovating your industry, and moving the needle forward. Now get ready to connect with the people who need you the most. Through a hybrid, inbound marketing approach, our "digital first" approach brings the customers to you.

We'll help you:

Marketing for the
Healthcare Industry

Our clients range from global medical manufacturers to multi-site/multi-specialty regional surgical groups practices all the way down to dental management groups, franchised veterinary practices, single doctor practices, and healthtech SaaS companies.

Meet Our Team

With years of experience, our team is made up of creative, forward-thinking marketing professionals who are passionate about building a relationship with our clients to help them achieve their goals. Every team member brings something unique to the table, and we pride ourselves on having fun while getting things done.

Gavin Baker

President and Founder

gavin@bakerlabs.co / (865) 226-9472

Which celebrity chef would you most like to fix you a meal?

Alton Brown and Christopher Kimball as long as they explained the science of it to me while cooking the meal AND they joined the meal.

Holly Yalove

Director of Client Services

Do you have any pets?

We have three chickens that my daughters and I enjoy tending to. We also have an indoor cat named Trouble, and her name is spot-on for her personality.

Hannah Middleton

Account Strategist

If you could host a dinner party that included any three people (dead or alive), who would you invite?

Dolly Parton, Flannery O’Connor, and C.S. Lewis.

Jimmy Leonard

Account Strategist

If you were a superhero what would your superpower be?


Sarah Staley

Account Coordinator

What fictional place would you like to visit?


Kaitlyn Luft

Account Coordinator

If you could only eat one food for the rest of your life, what would it be?

Chocolate chip banana bread or a smash burger.

Alex Strasser​

Account Coordinator​

What’s your 15 minutes of fame?​

Singing and songwriting. I made my first EP in my college dorm room!

Corey Singletary​

Content Specialist​

What non-traditional pet would you own, and why?

A possum.

Jennifer Goebel

Project Coordinator

What three items would you bring to a desert island?

A hammock, cinnamon gum, and coffee.

Matt Everett

Director of Technical Projects

Who’s the most famous person you’ve ever met?

I’m not sure, but probably Jon Voight. Made eye contact and said, “Hey” in passing at a Cracker Barrel once.

Renee Ritchey​

Chief of Staff​

If you could time travel, where would you go?​

My childhood. Love to get an outsider’s perspective.

Elyse Large​

Administrative Assistant​

What's your favorite TV show?​

Seinfeld, Schitt’s Creek, or Friends.

Achievements & Awards

Where We Are

Our office is located in the heart of East Tennessee in Downtown Knoxville.

Knoxville, also known as The Maker City, is the perfect backdrop for the creative digital marketing solutions we provide for our clients. We’re surrounded by modern-day artists and entrepreneurs that encourage creative thought and action, including members of our own team.

Whether you’re trying to get more patients or trying to sell a product or service to a business, the same unique creativity is poured into every single project. We currently serve clients across America and the world. We can’t wait to discuss how we can overcome your marketing challenges with you!

Unlock your full potential with just one conversation.