Over the past several years, Baker Labs has worked closely with doctors, medical groups and their patients to better understand the marketing dilemma in healthcare. Our industry leading experience allows us to create customized digital marketing strategies through which medical and surgical practices can attract new patients, build strong relationships, and grow quality patient-to-patient referrals better than before. Here’s how we do it:
Through content marketing, search engine optimization (SEO), social media promotion, and other acceleration methods, we will position you as the expert in your field. Your practice will be the one people go to first when looking for a solution to their medical condition.
By directing content offers toward a specific audience, you can begin connecting with your potential patients on a more intimate level. Think of content offers as your white coat packaged in a digital download. These offers are designed to inform your readers, strengthen your rapport, and ultimately help them feel comfortable enough to take the next step.
After we target the people you want to treat, we will begin nurturing a relationship with them through email and more advanced content offers until they decide they’re ready to book an appointment. Regular interaction will help you become a face they remember and a name they trust, so whether they call you the next day or the next year, they will already think of you as “their doctor.”
Using analytics for your website, email, and social media, we will track the success of your inbound marketing strategy and keep you up-to-date on your progress with insightful reports. During our meetings, we will not only discuss these reports, but make data and research-based recommendations on how we can strengthen your impact in the community.