In today’s world, health professionals simply must establish themselves as reliable and reputable sources through their websites and social media sites online—because that’s where their
Social media advertising has grown by leaps and bounds over the past two years and that growth is not expected to slow down anytime soon.
How do you feel about your digital marketing efforts? Do you feel like you’re just barely keeping up? Maybe you’re overwhelmed with all the extra
An established doctor who had been in practice for nearly thirty years recently said, “There are days I wish the internet had never come about.”
It’s here and it’s here to stay. The consumerization of healthcare and medicine is upon us and it’s only growing stronger. Since the inception of
Rock Health Summit 2017 was last week, it was billed as a “gathering of healthcare luminaries, cutting-edge companies, and diverse individuals” focused on digital health.
The business of marketing is no different than running a medical practice in that we need carefully chosen tools to do the job right. In
As with any topic on the internet, the potential for misleading or even dangerous medical information found on social media sites is real. As a
When people hear the word “brand” they often think of companies that sell products. You have a favorite brand for cereal, you only buy a
Have you ever gotten a message like this when online? This is your web browser like Chrome, Firefox, Safari, Edge or Internet Explorer saying you
Last month many users of Google’s Search Console received emails notifying them of a change in how their sites would appear in Google Chrome starting
You know that feeling you have when you stand at the ice cream shop and there are all the flavors, but you can only pick
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