5 Misconceptions Eye Doctors Have About Social Media
Most eye doctors don’t have a plan for social media, yet one-third of “healthcare shoppers” visit Facebook and Twitter to better inform their healthcare
Most eye doctors don’t have a plan for social media, yet one-third of “healthcare shoppers” visit Facebook and Twitter to better inform their healthcare
When patients can relate to their doctors on a personal level, they’re much more likely to stay loyal. That’s more important than ever, because patients
Results of a 90 Day Experiment Capturing Appointment Bookings from Google My Business In early August 2107, Google started rolling out a new Google My
In today’s world, health professionals simply must establish themselves as reliable and reputable sources through their websites and social media sites online—because that’s where their
Social media advertising has grown by leaps and bounds over the past two years and that growth is not expected to slow down anytime soon.
How do you feel about your digital marketing efforts? Do you feel like you’re just barely keeping up? Maybe you’re overwhelmed with all the extra
An established doctor who had been in practice for nearly thirty years recently said, “There are days I wish the internet had never come about.”
It’s here and it’s here to stay. The consumerization of healthcare and medicine is upon us and it’s only growing stronger. Since the inception of
Rock Health Summit 2017 was last week, it was billed as a “gathering of healthcare luminaries, cutting-edge companies, and diverse individuals” focused on digital health.
The business of marketing is no different than running a medical practice in that we need carefully chosen tools to do the job right. In
As with any topic on the internet, the potential for misleading or even dangerous medical information found on social media sites is real. As a
When people hear the word “brand” they often think of companies that sell products. You have a favorite brand for cereal, you only buy a
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