Digital marketing has dramatically changed sales in this age.  It has switched the focus from a primarily promotional-based approach to creating relationships with consumers. While 67 percent of marketers prioritize conversion rates, only 35 percent focus on lifetime customer value. The reality, though, is that maximizing lifetime...

If your business is going through a down period in terms of sales or just has to abide by a strict budget, chances are you don't want to spend a ton of money on marketing. Many businesses try to cut back on marketing in order to...

Consistency is the key to successful marketing.  Being a constant force with a similar message equals success with your clients and your customers.  Let me tell you a story about bad messaging. This is a picture of Habersham, he’s my 10 week old Chocolate Lab puppy....

Your best future customers, are your current customers [caption id="" align="alignleft" width="240"] (Photo credit: Sean MacEntee)[/caption] I was in a meeting last week when I heard this phrase from Jeremy Floyd, and I love it. It captures exactly what most of us use digital marketing tools for...

We use email to communicate almost everything.  What do you do though, if people don’t open your email?  Here is a story about just that!  I was recently talking with the executive director of a nonprofit who sent out an end-of-the-year email appeal to his...