It’s totally you, Facebook. Those were the words written recently in a letter from Eat24 to Facebook. It was a Dear John letter, a break up letter. And what was the break up over? To put it gently, Facebook is no longer producing these days for...
I’ve always known the length of certain things is important. Our drive to my grandparents’ house each summer, which, by the way, seemed to take forever. I would really have preferred to transport over. What else? Well, the length of my high school essays was dramatically...
As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics...
Digital marketing has dramatically changed sales in this age. It has switched the focus from a primarily promotional-based approach to creating relationships with consumers. While 67 percent of marketers prioritize conversion rates, only 35 percent focus on lifetime customer value. The reality, though, is that maximizing lifetime...
If your business is going through a down period in terms of sales or just has to abide by a strict budget, chances are you don't want to spend a ton of money on marketing. Many businesses try to cut back on marketing in order to...
Consistency is the key to successful marketing. Being a constant force with a similar message equals success with your clients and your customers. Let me tell you a story about bad messaging. This is a picture of Habersham, he’s my 10 week old Chocolate Lab puppy....
Your best future customers, are your current customers [caption id="" align="alignleft" width="240"] (Photo credit: Sean MacEntee)[/caption] I was in a meeting last week when I heard this phrase from Jeremy Floyd, and I love it. It captures exactly what most of us use digital marketing tools for...
[caption id="" align="alignleft" width="240"] (Photo credit: RambergMediaImages)[/caption] We use email to communicate almost everything. What do you do though, if people don’t open your email? Here is a story about just that! I was recently talking with the executive director of a nonprofit who sent out...