I’ve always known the length of certain things is important. Our drive to my grandparents’ house each summer, which, by the way, seemed to take forever. I would really have preferred to transport over. What else? Well, the length of my high school essays was dramatically...

Digital marketing has dramatically changed sales in this age.  It has switched the focus from a primarily promotional-based approach to creating relationships with consumers. While 67 percent of marketers prioritize conversion rates, only 35 percent focus on lifetime customer value. The reality, though, is that maximizing lifetime...

Consistency is the key to successful marketing.  Being a constant force with a similar message equals success with your clients and your customers.  Let me tell you a story about bad messaging. This is a picture of Habersham, he’s my 10 week old Chocolate Lab puppy....

Your best future customers, are your current customers [caption id="" align="alignleft" width="240"] (Photo credit: Sean MacEntee)[/caption] I was in a meeting last week when I heard this phrase from Jeremy Floyd, and I love it. It captures exactly what most of us use digital marketing tools for...