“Do blog post titles really matter?” is a question we’re commonly asked, and it’s understandable why there’s uncertainty over the answer. Sure, the real informational value comes through the blog post copy that follows the title, but the title is what people see when searching for information online. If the title doesn’t grab their attention […]
How Much Should A Medical Practice Spend On Marketing?
A question that most medical practices don’t ask but should is, “How much should a medical practice spend on marketing?” Marketing should be an intentional part of a growing practice and too often it is an afterthought, letting poorly performing campaigns run for far too long. I completely understand. As a business owner, keeping a […]
10 Medical Website Designs That Will Inspire You
Your website is often times the first interaction that a potential customer or patient has with your brand. As such, your website serves as a first impression for new patients. Like any first impression, it can inspire them to stick around and look at what you have to offer more closely, or it can make […]
Why Your Potential Patients Are Like Hansel & Gretel—And How To Leave A Trail That Leads Them To Your Waiting Room
Whether they’re seeking a doctor to correct sight or hearing loss, or for consultations to address cosmetic or weight loss concerns, patients today have more control than ever when it comes to deciding who they will entrust to solve their health conditions. And the tool that’s driving their individual care choices is no longer the […]
Website Mistakes That Are Costing You Patients in 2017
If you could see me right now you would see that I’m shaking my head as I stare at multiple monitors displaying medical practice websites. I’m perplexed. I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by medical practices. As a digital marketing firm focused on medical practices, […]
5 Key Insights To Know About Patients When Marketing Your Medical Practice
When you market for clients in the medical field, you sure do learn an awful lot about patients. We’ve worked with physicians, nurses, and staff at medical practices and healthcare clinics of many sizes and specialities, and can say for certain that while digital marketing has core principles that apply to clients across all industries, […]
What We’ve Learned From Marketing For Medical Practices
At Baker Labs, we’ve learned a thing or two over the years about marketing specifically for the medical and healthcare field. We’ve worked with physicians, nurses, and staff for practices and clinics of many sizes and specialties. While it’s true that digital marketing has repeatable principles for clients across all industries, we’ve also found it […]
The Triple-Play Online Marketing Plan For Bringing New Patients to Your Vein Clinic
In today’s market, your target audience rarely responds to traditional forms of marketing like print advertising, yellow pages, cold calling, and direct mail postcards. Why? Because they are outdated techniques that consumers—which includes your prospective vein clinic patients—now avoid. So, if traditional marketing is losing its effectiveness, you’re most likely wondering how to get new […]
Why Medical Practice Managers Should Care About Online Marketing
One of the most common questions from practice managers of a growth oriented medical or healthcare practice is, “Where should I spend my marketing budget to attract new patients?” It’s a good question, especially given that trends for how consumers are choosing healthcare services are shifting dramatically. Let’s take a look at the top trends […]
3 Ways to Build Your Medical Practice with Loyal Patients
Patient services can be complex. It’s a constant juggle to pinpoint the right mix of services that makes patients satisfied, especially now that the popularity of online information and reviews are driving patients to search for better healthcare providers. Healthcare consumers want to purchase medical services the same way they purchase other products or services—by […]
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