15 Apr

Posted at 09:37h in Blogging, Digital Marketing, Medical Practices, Search Engine Optimization, Website by
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If you could see me right now you would see that I’m shaking my head as I stare at multiple monitors displaying medical practice websites. I’m perplexed. I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by medical practices....

19 Dec

Posted at 18:17h in Digital Marketing, Remote Work by
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Many companies fear going remote because they don't trust their employees to steward this flexibility well. But if that's the risk, then going remote isn't the problem—working on the same team is the issue.  The whole idea of working together means sharing ownership of an idea...

18 Oct

Posted at 11:08h in Analytics, Blogging, Case Studies, Digital Marketing, Email, Inbound Marketing, Medical Practices by
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Wanting to maintain a competitive edge in the medical industry but not knowing what marketing steps to take next can be frustrating, for sure. We get that. At Baker Labs, we regularly meet with medical professionals who want to know how best to promote their practices...

09 Oct

Posted at 09:31h in Digital Marketing, Inbound Marketing, Medical Practices by
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There are several myths in the medical community that say publishing patient reviews violates HIPAA-compliance regulations. These myths can make you want to bury your head in the sand, just like the proverbial ostrich who doesn’t want to be seen. But did you know that the old story about ostriches burying their head in the sand is actually a myth? It sure is, just like it’s a myth that you need to hide patient reviews because of HIPAA regulations.

03 Oct

Posted at 17:36h in Blogging, Digital Marketing, Inbound Marketing by
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When we aren’t writing content or building websites, landing pages and social platforms for clients, we focus on teamwork at Baker Labs. Kaitlin Gunter, an account strategist with us, enjoys getting everyone together to talk shop and solve problems. She joined the team this spring and brought her positivity, passion and deep love for healthcare with her. Excited for you to learn more about Kaitlin and the work she does for us behind the scenes.