ADA website compliance has been a hot topic in recent news, as the The U.S. Department of Justice (DOJ) is scheduled to enter a period of rulemaking about accessible websites in spring of 2023 and potential fines could be in the hundreds of thousands of...

Growing your optometry practice is a top priority, and one of the most effective ways to achieve this is through marketing. With a solid marketing plan in place, you can attract new patients, retain current patients, and establish your practice as a go-to destination for...

Recently, over 200 of B2B and B2C healthcare marketers came together in Las Vegas, NV for the 10th annual Healthcare and IT Marketing Conference (HITMC). The conference was filled with engaging breakout sessions, insightful presentations, and authentic human connection. I led a breakout session on Day...

Google Analytics 4 (GA4) was first introduced back in October of 2020, so why are you hearing so much about it now? That’s because Universal Analytics, the previous version of Google Analytics, will stop processing new data on July 1, 2023. So, if you haven’t...