ADA website compliance has been a hot topic in recent news, as the The U.S. Department of Justice (DOJ) is scheduled to enter a period of rulemaking about accessible websites in spring of 2023 and potential fines could be in the hundreds of thousands of...
The color red is an attention-grabber, but if it’s not presented well, it won’t keep the onlooker’s attention. This same idea applies to “surprise and delight” strategies. It’s easy to surprise prospects, but what strategies will convert potential customers to paying customers? In this Forbes Agency...
As an official member of Forbes Agency Council, I was recently able to publish a thought leadership piece on why simple marketing works best. While it’s tempting to follow every new trend that emerges, it’s important to stay true to your brand and only adopt...
When working with people who have different ideas, roles, and backgrounds, it’s easy to create silos within a workplace. However, when different departments become isolated from one another, communication and collaboration are easily lost. To break down silos, it’s important to encourage strong team communication...
Growing your optometry practice is a top priority, and one of the most effective ways to achieve this is through marketing. With a solid marketing plan in place, you can attract new patients, retain current patients, and establish your practice as a go-to destination for...
The best optometry event of the year (in our opinion) is coming up soon! The 2023 Winter Ophthalmic Summit is a time for optometrists across the United States to gather together, discuss big ideas, earn optometric CE credits, and spend time unwinding in the great...
As technology continues to advance at an unimaginable speed, a lot of changes have come to the marketing world. For example, social media managers today must be well-versed in not only Facebook, Twitter, and YouTube, but also Instagram, TikTok, Snapchat, and other growing platforms. One...
Almost everyone would agree that the only constant in life is change, and it’s no different with marketing trends. As trends come and go, it’s virtually impossible to implement all of them, especially because not every trend will be beneficial to every brand. With this...
Recently, over 200 of B2B and B2C healthcare marketers came together in Las Vegas, NV for the 10th annual Healthcare and IT Marketing Conference (HITMC). The conference was filled with engaging breakout sessions, insightful presentations, and authentic human connection. I led a breakout session on Day...
Google Analytics 4 (GA4) was first introduced back in October of 2020, so why are you hearing so much about it now? That’s because Universal Analytics, the previous version of Google Analytics, will stop processing new data on July 1, 2023. So, if you haven’t...