25 Oct Dig Deeper Into Your Buyer Persona
Simply identifying age, gender, and income doesn’t cut it. To really speak to your ideal customer you need to empathize with them in three additional ways: ...
09 Oct 5 Tips to Leverage Health Awareness Campaigns in Marketing
What’s the most absurd awareness holiday you have celebrated? Was it National Walk Around Things Day on April 4th? Or perhaps Answer the Telephone Like Buddy the Elf Day on December 18th? Or maybe you’re like me and celebrated National Sneak Some Zucchini Into Your...
07 Oct The Added Value of our Google Partner badge
I'm excited to announce Baker Labs has earned the Google Partner badge. We hope you’ll celebrate with us! It’s a distinction based on the demonstrated results our team delivers consistently with Google Ads (formerly Google Adwords). And, with it comes a greater degree of benefits...
26 Sep Top Tweets from the Rock Health Summit 2019
Rock Health Summit brings together leaders and innovators in medicine, technology, and policy....
24 Sep Telemedicine: 5 Benefits for Health Providers
It’s no secret that consumer use of mobile devices has been steadily trending upward. The patients walking through your door have probably already spent a good portion of that day shopping online, having food delivered, hailing a cab, working, going to school or even searching...
15 Apr Website Mistakes That Are Costing You Patients [Updated for 2019]
Posted at 09:37h
in Blogging, Digital Marketing, Medical Practices, Search Engine Optimization, Website
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If you could see me right now you would see that I’m shaking my head as I stare at multiple monitors displaying medical practice websites. I’m perplexed. I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by medical practices....
30 Jan Classy Ways to Handle Negative Patient Reviews
As you know, most patients who leave reviews are either lavishing on praise or throwing down negativity. It's an all or nothing spectrum with little in between. When it comes to dealing with positive reviews, you extend an electronic pat on the back and move on....
19 Dec How to Make Remote Work a Practical Reality for Your Team Without Losing Out On Communication and Company Culture
Many companies fear going remote because they don't trust their employees to steward this flexibility well. But if that's the risk, then going remote isn't the problem—working on the same team is the issue. The whole idea of working together means sharing ownership of an idea...
10 Dec What Myths About SEO Should You Leave Behind in 2018?
Marketing jargon is like any other jargon. It's not helpful because it's not clear. One marketing buzzword that is talked about a lot is search engine optimization or SEO, which Moz defines as "...
28 Nov Why Do Small Business Owners Need to Spend Money on Digital Marketing to Get Found Online?
Posted at 16:29h
in Blogging, Digital Marketing, Search Engine Optimization, Social Media
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It's tempting for you, a small business owner, to ignore online marketing as a way to save money, time and lots of frustration, but we don't recommend it. We care about you too much and want you to be successful, which is why we have...