When you take the time to regularly develop marketing strategies and formulate a plan you are investing that time in building a company with a purpose. We love digging deep and fine tuning strategies with marketing managers and business owners....
Simply identifying age, gender, and income doesn’t cut it. To really speak to your ideal customer you need to empathize with them in three additional ways: ...
What’s the most absurd awareness holiday you have celebrated? Was it National Walk Around Things Day on April 4th? Or perhaps Answer the Telephone Like Buddy the Elf Day on December 18th? Or maybe you’re like me and celebrated National Sneak Some Zucchini Into Your...
I'm excited to announce Baker Labs has earned the Google Partner badge. We hope you’ll celebrate with us! It’s a distinction based on the demonstrated results our team delivers consistently with Google Ads (formerly Google Adwords). And, with it comes a greater degree of benefits...
Rock Health Summit brings together leaders and innovators in medicine, technology, and policy....
It’s no secret that consumer use of mobile devices has been steadily trending upward. The patients walking through your door have probably already spent a good portion of that day shopping online, having food delivered, hailing a cab, working, going to school or even searching...
If you could see me right now you would see that I’m shaking my head as I stare at multiple monitors displaying medical practice websites. I’m perplexed. I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by medical practices....
As you know, most patients who leave reviews are either lavishing on praise or throwing down negativity. It's an all or nothing spectrum with little in between. When it comes to dealing with positive reviews, you extend an electronic pat on the back and move on....
Many companies fear going remote because they don't trust their employees to steward this flexibility well. But if that's the risk, then going remote isn't the problem—working on the same team is the issue. The whole idea of working together means sharing ownership of an idea...
Marketing jargon is like any other jargon. It's not helpful because it's not clear. One marketing buzzword that is talked about a lot is search engine optimization or SEO, which Moz defines as "...