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Healthcare, Social Media, & Bedside Manner

02 Feb Healthcare, Social Media & Bedside Manner: What’s the Connection?

Posted at 17:11h in Digital Marketing, Social Media
0 Likes

2020 was a rollercoaster of a year. But one thing is for certain — it changed the way that people think and act when it comes to the medical field. In the midst of a global pandemic, healthcare workers found innovative and trendy ways to...

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Award Winning Knoxville Marketing Agency Wins Marcom Awards

13 Jan Baker Labs Receives Platinum & Gold Marcom Awards

Posted at 09:07h in Digital Marketing
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2020 has been a big year for Baker Labs. Our entire team has worked diligently to help our clients thrive in the midst of a global pandemic. The proven digital marketing solutions we’ve provided to our clients have paid off in this award cycle! We're excited...

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22 Dec Everything Your Healthcare Software Company Needs to Know About SEO in 2021

Posted at 14:22h in Digital Marketing, Search Engine Optimization
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No matter what industry your business is in, keeping your business as high as possible in Google’s search engine results has gone from nice, to necessary. Earlier this year we published a guide for healthcare software SEO, but over 2020, best practices for SEO optimization...

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HubSpot Impact Award

02 Dec Baker Labs Wins Impact Award From HubSpot

Posted at 14:56h in Digital Marketing
0 Likes

We received some exciting news last week — we won a 2020 HubSpot Grow Better Impact Award for Service!  We are super excited to be one of two agencies to win this award from HubSpot in Q3, not only because it recognizes the impact we’ve...

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08 Oct The Weekend Memo and Competitive Advantage

Posted at 11:21h in Digital Marketing
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Last month we partnered with Ryan Mefford to launch The Weekend Memo, an email and blog where business voices can be heard. Ryan describes it best below: The ultimate purpose for this site and blog is two-fold. The primary purpose is giving a voice to...

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digital marketing dashboard laptop

09 Sep How to Boost Your Software Sales with Digital Marketing

Posted at 08:04h in Digital Marketing
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The healthcare software industry is unique. Many people wonder how, if at all, digital marketing can help them. Digital marketing is most effective when all channels work together as part of a marketing strategy that directly supports your sales....

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07 Aug How Can Marketing Your Healthcare Practice Improve the Patient Experience?

Posted at 14:03h in Digital Marketing
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As a healthcare professional, you do incredibly hard, but important jobs that focus on the health and wellbeing of everyone in your community. Ensuring that you fulfill your patients’ needs and uphold a positive experience when they visit your practice are important parts of your...

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31 Jul 3 Things Every Healthcare Practice Needs in a Website

Posted at 15:31h in Digital Marketing
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With everything that has happened this year due to an international pandemic, more and more people are focused on how they can stay healthy. Procedures that have been put off are being booked, routine exams are taken more seriously, and overall, your patients are paying...

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10 Jul Can My Digital Ad Campaign Return to Normal?

Posted at 13:38h in Digital Marketing
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We’re only halfway through, and 2020 is already a year unlike any other that most of us have experienced in our lifetimes. Living our everyday lives, let alone running a business, has required flexibility. In March, when businesses first started to pause or close due...

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10 Jun The Top 5 Telehealth Options for Health Providers in 2020

Posted at 10:00h in Digital Marketing
0 Likes

Even before the spread of COVID-19, telehealth was an increasingly appealing option for patients. The option to receive the care you need without getting in the car and driving to your doctors’ office? Sign us up. While some health professionals have been reluctant to adopt...

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