No one likes pushy salespeople when they’re in a store just looking around. This can happen online as well — constant pop-ups, pushy CTAs, and aggressive emails can send potential clients running for the hills. What your healthcare marketing team needs is content that sells,...

Creating an effective lead generation campaign means taking advantage of every tool at your disposal. If you’re in the B2B side of the MedTech industry, that means having a robust presence on LinkedIn. With LinkedIn, you have access to current clients as well as an...

Email is a powerful tool for MedTech lead generation. Unfortunately, writing messages and keeping track of your email list can be a daunting task for any marketing team. With email automation, you can craft targeted messages for specific audiences in a fraction of the time. Automated...

As a marketing professional in the healthcare industry, you know how important it is to stay on top of the latest trends. To help you stay ahead of the curve, we’ve narrowed down the 3 HealthTech Marketing Trends for 2022 that we’re keeping an eye...

Digital marketing in the healthcare industry is about more than a flashy website and pay-per-click ads. To truly succeed, you need a comprehensive marketing strategy that utilizes various types of content. This will enable your digital health company to build an online presence and increase...

The past couple of years have brought a lot of changes for the HealthTech industry and they’re only going to continue. In many ways, the changes that have occurred gave us a glimpse of what to expect over the next decade. That’s why we’re so...