03 Oct Meet Kaitlin Gunter: Account Strategist
When we aren’t writing content or building websites, landing pages and social platforms for clients, we focus on teamwork at Baker Labs. Kaitlin Gunter, an account strategist with us, enjoys getting everyone together to talk shop and solve problems. She joined the team this spring and brought her positivity, passion and deep love for healthcare with her. Excited for you to learn more about Kaitlin and the work she does for us behind the scenes.
02 Oct How to Make the Most Out of Online Reviews
Have you noticed that your competitors have countless online reviews, but you have only a few? Have you wondered how you could get more online reviews and testimonials on popular sites like Google, Facebook and Yelp, but aren’t sure where to start? If so, you’re on...
20 Sep 5 Smart Tips For Increasing Survey Participation
Do you have trouble getting your patients to fill out surveys and submit testimonials or reviews? If so, you’re not alone—but here’s why it’s important to keep trying: At Baker Labs, we manage digital marketing strategies for medical practices, and we’ve seen time and time again...
05 Sep Meet Matt Everett: Director of Technical Projects
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in Analytics, Digital Marketing, Search Engine Optimization, Technical Projects, Website
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At Baker Labs, we strategize best medical marketing practices to help our healthcare clients start seeing the high value patients they deserve. Matt Everett, Director of Technical Projects, plays a major role in the work we do and has been part of our team for years...
27 Aug Why Storytelling Should Be The Focus For Your Medical Marketing
Many of those in the medical and healthcare industry have moved on from stale marketing techniques that are no longer as effective as they once were, such as advertising in the yellow pages, on TV, or sending direct mail flyers. According to a report by Demand...
20 Aug What 6 Experts Say About Cyber Threats in Healthcare 2018
One of the questions we hear pretty often when we are starting a relationship with a new healthcare client is as it relates to new technology that we are introducing for marketing purposes: “Is it HIPAA compliant?” Because of this, it is crucial for our team...
06 Aug Why Doctors Should Use The StoryBrand Marketing Model To Attract New Patients
Let’s face it. Healthcare communication is too often confusing for patients. If a physician or medical practice posts content on a blog or on social media, the content is often either too technical for patients to clearly understand, or sounds too much like a lecture. However,...
02 Jul 12 Myths You Need to Stop Believing About Digital Marketing That Keep Your Practice Stuck in the 90s
Do you use leeches in your clinic? Of course not, that was a medical myth that is no longer practiced. There are better ways to treat patients now than there were over 100 years ago. The same is true about marketing. The landscape of digital marketing in...
25 Jun Do You Know the Easiest Way To Get New Patients Online?
Marketing for medical practices can seem overwhelming in today’s world, and healthcare professionals are often unsure of how they should divvy up their marketing budget. They know the old methods of marketing through yellow pages, direct mail, and billboards are no longer working, but they’re...