Opinions are like Facebook pages — everybody’s got one. But what if you’re trying to do more than update people on where you’re eating? As a marketing manager, you have to create content for Facebook, Twitter, Instagram, LinkedIn, TikTok plus, any other social media platforms...
Have you ever heard that sharks will die if they stop moving? It’s actually true. Sharks use movement to gather oxygen in their gills, requiring them to be continually moving in order to survive. The same is true for your MedTech business. In order to...
With social media becoming more influential each day, being a business in the digital era can be hugely beneficial if you use it to your advantage. Most people who use social media are checking their feeds every single day, meaning that these platforms allow you...
The way social media has infiltrated every part of our lives has dictated changes in almost every industry. It’s changed how we communicate with our friends and family, but it’s also completely changed how we network with our professional peers. This is especially true for...
2020 was a rollercoaster of a year. But one thing is for certain — it changed the way that people think and act when it comes to the medical field. In the midst of a global pandemic, healthcare workers found innovative and trendy ways to...
While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart your company website’s traffic. If you are considering using paid social media to take your marketing to the next level, you may be wondering where...
If you’re struggling with low engagement on your socials, which can range from the number of impressions to the number of comments you get, you need to make some adjustments to your social strategy. Check out five things you can do to boost your engagement...
Meet Ben. Ben is the marketing manager for a SaaS electronic health record company. He attends events and trade shows frequently and creates most of the marketing materials for his company. He even built the website while the company was on a shoestring budget. His company’s...
TikTok. Clubhouse. Twitter Spaces. Instagram Reels. A combination of brand new social media platforms — and new ways to reach audiences on already existing ones — will change the digital landscape this year. But should you adopt them just because they exist and can be...
You need a good looking website. That’s a no-brainer. It’s a virtual introduction between your business and your clients, and it needs to be eye-catching and informative right off the bat. But your site needs to do more than just look good — it needs...