As a digital marketing agency, we’re constantly thinking about new technologies, marketing innovations, and up-and-coming industry trends that we can utilize for our clients. Approaching a new year is the most popular time to discuss these topics, so we had to chime in with our...
We are so excited to announce that our President and Founder, Gavin Baker, was invited to speak at the 2023 Healthcare and IT Marketing Conference (HITMC) in Las Vegas, NV! The conference will be held from January 31 through February 3, 2023 at the world-class...
There are endless creative possibilities when launching a new product or service. From engaging pre-launch experiences to compelling influencer campaigns, marketing experts are constantly thinking of innovative ways to generate excitement and drive sales for new products or services coming out. In this Forbes Agency Council...
Do you want to pop up first when people search “eye doctor near me” on Google? Or generate enough reviews to have hundreds of 5-star ratings? The key to becoming known as the best in your field—the local optometrist that everyone wants to go to—is...
Marketing special aspects of your company culture is something businesses in all industries can benefit from. It helps with recruiting new hires, retaining current employees, and differentiating your business from your competitors. In this Forbes Agency Council article, 9 marketing industry leaders, including Baker Marketing Laboratory,...
As an official member of Forbes Agency Council, I was recently able to publish a thought leadership piece on healthcare online reputation management. Reputation management is a key aspect of marketing for any business, but it is particularly important for healthcare practices striving to be...
For any business, approaching the end of the year typically means meeting major deadlines amongst short holiday weeks. Our solution? A team retreat. Not only did we get to spend time in the great outdoors and enjoy breathtaking views of the Smoky Mountains, but we also...
If you work in marketing, you likely have your own unique way of finding creative inspiration. Whether that involves spending time in nature, diving deep into research, or taking a break from your computer, often the best ideas can come during the most unexpected times. In...
When Alex Strasser walked in on her first day and immediately jumped into talking about Ted Lasso and Taylor Swift, we knew she was going to fit right in. Her bubbly personality, creative marketing ideas, and excellent client communication skills make her the perfect new...
As social media has evolved, short form videos have become the top way to reach audiences. They’re prioritized over static content in social media algorithms due to their ability to capture the attention of users and increase engagement. Marketers have taken advantage of this change,...