The best optometry event of the year (in our opinion) is coming up soon! The 2023 Winter Ophthalmic Summit is a time for optometrists across the United States to gather together, discuss big ideas, earn optometric CE credits, and spend time unwinding in the great...
Recently, over 200 of B2B and B2C healthcare marketers came together in Las Vegas, NV for the 10th annual Healthcare and IT Marketing Conference (HITMC). The conference was filled with engaging breakout sessions, insightful presentations, and authentic human connection. I led a breakout session on Day...
Google Analytics 4 (GA4) was first introduced back in October of 2020, so why are you hearing so much about it now? That’s because Universal Analytics, the previous version of Google Analytics, will stop processing new data on July 1, 2023. So, if you haven’t...
Holly Yalove is exactly the type of person that you want leading your team. She is a seasoned marketer, excellent people manager, strategic thinker, public speaker, HubSpot queen…the list goes on. Holly is truly a marketing force of nature, and we are thrilled to have...
What does Facebook have to do with your medical practice? A lot, actually. That’s because Facebook is one of the most powerful digital marketing tools at your disposal. But you need more than a business profile to get the most out of the platform —...
For any industry, it’s important for marketers to truly understand their target audience. You need to know who your ideal customers are, what they care about, and how to attract them to your product or service. The pet industry is no different. Veterinary marketing experts need...
As a marketer, you’re always looking for ways to improve your healthcare digital marketing strategy. Unfortunately, the internet is full of quick-fix solutions that never truly address the problems that you’re facing. To help you get back on track, we’re sharing our seven proven ways...
When developing a marketing strategy for your dental practice, one of the first questions that you’ll need to ask is if you want to go traditional or digital. Both have their upsides and neither is necessarily better than the other. However, it’s still important to...
It’s a new year, which means marketing experts are debating what trends will be the most popular as well as profitable in 2023. With new technologies, platform upgrades, automation tools, and more, the future's looking bright in the world of marketing. In this Forbes Agency Council...
A new organizational mastermind has joined the Baker Marketing team? Say less. As our administrative assistant, Elyse Large handles everything from invoicing and calendar management to office communication and event planning. She works closely with our leadership team to make sure everything runs smoothly and efficiently,...