Last month we partnered with Ryan Mefford to launch The Weekend Memo, an email and blog where business voices can be heard. Ryan describes it best below: The ultimate purpose for this site and blog is two-fold. The primary purpose is giving a voice to...
Baker Labs began a series of video interviews earlier this month to tackle the challenges facing medical practices during COVID-19. In each episode, Gavin Baker, President and Owner of Baker Labs, discusses marketing, new trends, and maintaining business continuity with key business leaders in the...
Your dentist office has been shut down for 3-6 weeks. How do you restart? There are realistically three communication areas from a marketing perspective to be thinking about: Now is the time to communicate. In Tennessee, where our office is located, there is already news about...
As a doctor running your own medical clinic, you're also a small business owner with all the jobs and tasks that come with that. One of the biggest jobs of a small business owner is finding new customers. As a doctor and owner of a...
Healthcare marketing drastically changed in America within the span of a week due to guidelines concerning COVID-19. Previous marketing strategies were tossed out to push urgent messaging about appointment cancellations and office closures. With no clear end in sight for COVID-19, where do we go...
Keeping your business as high as possible in Google's search engine results has become increasingly necessary for a wide range of companies. As new changes rolled out in January 2020, adapting your healthcare software company's SEO strategy can help you keep those top search engine results....
On Friday I got the question, "My CEO is concerned about our sales team. How can my sales reps use social media to replace their in-person visits since they are now blocked for the next month or two from on-site visits?" My answer to him was...
Gray Authenticity Badges indicating verified sources are no longer a feature available to Facebook Business and Organization Pages. The platform began removing them at the end of October 2019, citing that they found the authentication symbol was “more confusing than helpful” to its user base. Gray...
What’s the most absurd awareness holiday you have celebrated? Was it National Walk Around Things Day on April 4th? Or perhaps Answer the Telephone Like Buddy the Elf Day on December 18th? Or maybe you’re like me and celebrated National Sneak Some Zucchini Into Your...
I'm excited to announce Baker Labs has earned the Google Partner badge. We hope you’ll celebrate with us! It’s a distinction based on the demonstrated results our team delivers consistently with Google Ads (formerly Google Adwords). And, with it comes a greater degree of benefits...