Search engine optimization (SEO) standards are constantly evolving, and marketers have to stay ahead of the curve in order to maintain high visibility in search engine results pages. This includes understanding Google’s algorithm updates and implementing current SEO best practices.
Google publishes a lot of information about its helpful content system, but it’s often lacking in details on how it truly determines search engine rankings. You may have seen your site traffic stagnate or even drop with some of the recent core updates, or you may have noticed that your competitors are outranking you even though you have a better product or service. What are you doing wrong?
To break down what Google’s latest core updates mean and show how you can overcome these challenges, the Knoxville Chapter of the American Marketing Association (AMA) will host a luncheon on “Creating Helpful Content: SEO Best Practices for 2024.” Join us on Wednesday, October 11, 2023, from 12:00 p.m. to 1:00 p.m. at the Knoxville Chamber in Market Square.
Leading the presentation is Jimmy Leonard, Account Strategist at Baker Marketing Laboratory. Jimmy has a passion for helping clients grow through SEO content writing, and he’s excited to share his knowledge with local marketers looking to gain a deeper understanding of this topic.
Whether or not SEO is a pertinent aspect of your role, anyone working in marketing can benefit from learning more about this subject. Take advantage of this opportunity to gain new search engine knowledge and bring your website to the next level!
About the Presentation
Creating Helpful Content: SEO Best Practices for 2024
Date: Wednesday, October 11, 2023
Time: 12:00 p.m. to 1:00 p.m.
Location: Knoxville Chamber – 17 Market Square STE 201, Knoxville, TN 37902
Description: Google’s latest core updates prioritize people-first content. Learn what that means and how it should drive your SEO strategy. The presentation will cover:
- How Google’s algorithm defines helpful content
- Strategies to research well without spending hours
- Integrating buyer personas with content creation
- What’s changed (and what hasn’t) with on-page optimization
- Maximizing search benefits by sharing credentials
- Supporting site SEO with social media channels
Trust us when we say that if your job description has anything to do with marketing, you won’t want to miss this! Explore more details and get tickets on the Eventbrite page.