It’s here and it’s here to stay. The consumerization of healthcare and medicine is upon us and it’s only growing stronger. Since the inception of the internet and the smartphone, we have seen the rapid increase of the consumerization of all industries—banks, mortgage companies, education, insurance, and...

Rock Health Summit 2017 was last week, it was billed as a "gathering of healthcare luminaries, cutting-edge companies, and diverse individuals” focused on digital health.  The conference in San Francisco combines speakers and companies in medicine, technology, and policy to inspire, spark and question how...

The business of marketing is no different than running a medical practice in that we need carefully chosen tools to do the job right. In order to deliver maximum results for our clients, we need excellent tools for marketing automation, web analytics, social media management,...

When people hear the word “brand” they often think of companies that sell products. You have a favorite brand for cereal, you only buy a certain brand for apparel, and you buy the new generation phone every time it comes out because you love that particular...

Have you ever gotten a message like this when online? This is your web browser like Chrome, Firefox, Safari, Edge or Internet Explorer saying you are going to a non-secure website, and to acknowledge the risk before you go to it...

  A question that most medical practices don’t ask but should is, “How much should a medical practice spend on marketing?” Marketing should be an intentional part of a growing practice and too often it is an afterthought, letting poorly performing campaigns run for far too...

Your website is often times the first interaction that a potential customer or patient has with your brand.  As such, your website serves as a first impression for new patients. Like any first impression, it can inspire them to stick around and look at what you...