Nothing says October like cozy blankets and a good book. So the fact that it’s National Book Month only confirms what we already know. It’s the best time of year to spend an entire rainy Sunday reading a thriller from cover to cover, crunch through...
In today's fast-paced and highly competitive world, everyone is searching for that one-in-a-million idea or the secret to being number one. This race to stand out from the crowd is particularly challenging for businesses, as they must find a way to rise above the noise...
A high-quality website is crucial for any business, and companies in the healthcare industry are no different. Websites are typically the first place people go when seeking information, so they’re the perfect tool for creating a memorable first impression with your patients and customers. However,...
Planning for social media is crucial for any digital marketing campaign. From social ads to organic posting regularly, you need a plan in place to get the most out of your social network channels like Instagram, Facebook, and increasingly TikTok. Unfortunately, the usage of social media...
As the newest account coordinator to join our team, Kaitlyn Luft is always ready to go above and beyond for our clients. She’s passionate about learning, storytelling, and of course, planning, so her Type A tendencies help keep our accounts on track. Seriously, she has...
*This blog has been updated since it was originally published on July 19, 2013 Consistency is one of the most important factors in any healthcare marketing plan. From tone and language to when you publish content, a steady approach is essential for attracting visitors to your...
If you’re in charge of marketing for any type of business then you’ve probably heard of HubSpot. Their software can help you scale your business and achieve real growth. But what is HubSpot, exactly, and how can it help you develop more successful customer relationships? Baker...
There’s nothing more rewarding than adding experienced, passionate people to our team, and our new account coordinator, Sarah Staley, is exactly that. She’ll walk into any client meeting with a smile on her face, ready to form strong relationships and ensure anyone we work with...
No one likes pushy salespeople when they’re in a store just looking around. This can happen online as well — constant pop-ups, pushy CTAs, and aggressive emails can send potential clients running for the hills. What your healthcare marketing team needs is content that sells,...
As a digital marketing agency, it would be impossible for us to get anything done without a project management system in place. We always need more organizational brains on our team to ensure we deliver the best results for our clients, so we hired a...