A question that most medical practices don’t ask but should is, “How much should a medical practice spend on marketing?” Marketing should be an intentional part of a growing practice and too often it is an afterthought, letting poorly performing campaigns run for far too...

Your website is often times the first interaction that a potential customer or patient has with your brand.  As such, your website serves as a first impression for new patients. Like any first impression, it can inspire them to stick around and look at what you...

In today’s market, your target audience rarely responds to traditional forms of marketing like print advertising, yellow pages, cold calling, and direct mail postcards. Why? Because they are outdated techniques that consumers—which includes your prospective vein clinic patients—now avoid. So, if traditional marketing is losing its...

One of the most common questions from practice managers of a growth oriented medical or healthcare practice is, “Where should I spend my marketing budget to attract new patients?” It’s a good question, especially given that trends for how consumers are choosing healthcare services are...

Patient services can be complex. It’s a constant juggle to pinpoint the right mix of services that makes patients satisfied, especially now that the popularity of online information and reviews are driving patients to search for better healthcare providers. Healthcare consumers want to purchase medical services...

Recently, I had to go shopping for cars. Now, I usually don’t trust dealerships, but I saw an ad for this specific car that I was interested in and gave them an opportunity to change my mind. I contacted the dealership before driving down to...

When writing blog post content or creating content for posting on social media, most of us have a primary type of content we lean towards as our go to type.  It’s often the type we are most interested in consuming, but the truth is that...

Why blog? I was thinking about this question recently as I left the Social Media Strategy class I’d taught at the University of Tennessee Non-Credit. We’d discussed a number of social media channels that were available to these students, but we’d talked a lot about blogging....