How do you feel about your practice’s marketing efforts?
If you’re anything like a lot of established business owners, whether in healthcare or not, you’re probably feeling out of control and a little behind the times. You’ve probably seen a decent decline in the effectiveness of...
If you’re a medical professional, you may often find yourself frustrated when your patients wait until their symptoms are severe before seeking your advice. You want to tell them that prevention or treatment of any disease is so much easier and effective when done before...
Most eye doctors don't have a plan for social media, yet one-third of “healthcare shoppers” visit Facebook and Twitter to better inform their healthcare choices, according to PwC’s Health Research Institute.
Those who haven’t yet built a social media presence for their eye care practice may...
When patients can relate to their doctors on a personal level, they’re much more likely to stay loyal. That’s more important than ever, because patients today have a consumer-like attitude when it comes to choosing—and staying with—their physicians. If they don’t feel a connection with...
Posted at 16:18h
in
ReferralMD
by Gavin Baker
Using your website to get more patients for your practice is an underutilized method of marketing by many in the healthcare industry. It is time to start taking a focused and strategic approach to the audience you’re trying to attract online to then eventually convert...
Results of a 90 Day Experiment Capturing Appointment Bookings from Google My Business
In early August 2107, Google started rolling out a new Google My Business feature that allowed businesses to post an appointment booking url on their Google My Business listing. The increased visibility and...
In today’s world, health professionals simply must establish themselves as reliable and reputable sources through their websites and social media sites online—because that’s where their patients are looking for information and treatment options.
According to a report compiled by the Pew Research Center’s Internet & American...
The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results
Understanding what buyers want, how they think, and what motivates them to purchase a good or service is essential to creating a successful digital marketing strategy.
Because of this, it is not surprising...
One of the easiest ways to attract new patients is to engage them with stories that inform them and build their trust in a medical practice. We refer to this as the “that’s like me!” motivational strategy. If a patient reads about how a doctor...
Do you know where your potential patient’s attention is?
If you don’t know where your potential patient is spending their time then you can’t know how to effectively market to them. And if you don’t know how to effectively market to them then you are throwing...
WAIT! Before you go!
Find Out How One Clinic Ranked First on Google for
Symptom-specific Keywords and Generated 795 Leads.
We hate SPAM and promise to keep your email address safe.
{"cookieName":"wBounce","isAggressive":false,"isSitewide":true,"hesitation":"","openAnimation":false,"exitAnimation":false,"timer":"","sensitivity":"","cookieExpire":"14","cookieDomain":".bakerlabs.co","autoFire":"","isAnalyticsEnabled":true}
