The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results Understanding what buyers want, how they think, and what motivates them to purchase a good or service is essential to creating a successful digital marketing strategy. Because of this, it is not surprising...
One of the easiest ways to attract new patients is to engage them with stories that inform them and build their trust in a medical practice. We refer to this as the “that’s like me!” motivational strategy. If a patient reads about how a doctor...
Do you know where your potential patient’s attention is? If you don’t know where your potential patient is spending their time then you can’t know how to effectively market to them. And if you don’t know how to effectively market to them then you are throwing...
Social media advertising has grown by leaps and bounds over the past two years and that growth is not expected to slow down anytime soon. Social media advertising budgets in the United States are expected to reach $17.34 billion and attract over 110 billion in...
How do you feel about your digital marketing efforts? Do you feel like you’re just barely keeping up? Maybe you’re overwhelmed with all the extra things someone said you must be doing? Don’t miss our recent guest post published at ReferralMD, 29 Must Have Digital...
An established doctor who had been in practice for nearly thirty years recently said, “There are days I wish the internet had never come about.” His grumblings came on the heels of a patient who came to see him, convinced she was dying of a...
It’s here and it’s here to stay. The consumerization of healthcare and medicine is upon us and it’s only growing stronger. Since the inception of the internet and the smartphone, we have seen the rapid increase of the consumerization of all industries—banks, mortgage companies, education, insurance, and...
Rock Health Summit 2017 was last week, it was billed as a "gathering of healthcare luminaries, cutting-edge companies, and diverse individuals” focused on digital health. The conference in San Francisco combines speakers and companies in medicine, technology, and policy to inspire, spark and question how...
The business of marketing is no different than running a medical practice in that we need carefully chosen tools to do the job right. In order to deliver maximum results for our clients, we need excellent tools for marketing automation, web analytics, social media management,...
Advertising with Yellow Pages has dominated the medical industry for decades, but as medical marketers, we’re seeing fewer and fewer results for the same expensive cost. If you are running or have ran ads in the Yellow Pages, chances are you’ve noticed this trend too;...