Almost 70% of all online experiences start at a search engine (BrightEdge, 2019) and 9 out of 10 searches happen via one of Google’s search engines from YouTube to their conventional search product we all know and love. It should come as no surprise then that...
Low conversion rates. High bounce rates. Trickling traffic. All of these may indicate a poor or completely absent digital health marketing plan. Fortunately, these problems can often be fixed with a few simple improvements, and once implemented, your numbers will grow to where they need...
2020 has been a big year for Baker Labs. Our entire team has worked diligently to help our clients thrive in the midst of a global pandemic. The proven digital marketing solutions we’ve provided to our clients have paid off in this award cycle! We're excited...
According to CIO John Bosco of Northwell Health, the health IT landscape was already changing rapidly before the pandemic. Now, healthcare CIOs need to focus on how healthcare technology can better support their staff. They need to be more agile in order to meet patient...
No matter what industry your business is in, keeping your business as high as possible in Google’s search engine results has gone from nice, to necessary. Earlier this year we published a guide for healthcare software SEO, but over 2020, best practices for SEO optimization...
We received some exciting news last week — we won a 2020 HubSpot Grow Better Impact Award for Service! We are super excited to be one of two agencies to win this award from HubSpot in Q3, not only because it recognizes the impact we’ve...
Last month we partnered with Ryan Mefford to launch The Weekend Memo, an email and blog where business voices can be heard. Ryan describes it best below: The ultimate purpose for this site and blog is two-fold. The primary purpose is giving a voice to...
Platinum needed a cohesive strategy across their service, product, marketing, and sales teams that would treat their business model as a flywheel and place the customer at the center....
According to CIO John Bosco of Northwell Health, the health IT landscape was already changing rapidly before the pandemic. Now, healthcare CIOs need to focus on how healthcare technology can better support their staff. They need to be more agile in order to meet patient...
The healthcare software industry is unique. Many people wonder how, if at all, digital marketing can help them. Digital marketing is most effective when all channels work together as part of a marketing strategy that directly supports your sales....