As a doctor running your own medical clinic, you're also a small business owner with all the jobs and tasks that come with that. One of the biggest jobs of a small business owner is finding new customers. As a doctor and owner of a...
Healthcare marketing drastically changed in America within the span of a week due to guidelines concerning COVID-19. Previous marketing strategies were tossed out to push urgent messaging about appointment cancellations and office closures. With no clear end in sight for COVID-19, where do we go...
Keeping your business as high as possible in Google's search engine results has become increasingly necessary for a wide range of companies. As new changes rolled out in January 2020, adapting your healthcare software company's SEO strategy can help you keep those top search engine results....
On Friday I got the question, "My CEO is concerned about our sales team. How can my sales reps use social media to replace their in-person visits since they are now blocked for the next month or two from on-site visits?" My answer to him was...
When you take the time to regularly develop marketing strategies and formulate a plan you are investing that time in building a company with a purpose. We love digging deep and fine tuning strategies with marketing managers and business owners....
Gray Authenticity Badges indicating verified sources are no longer a feature available to Facebook Business and Organization Pages. The platform began removing them at the end of October 2019, citing that they found the authentication symbol was “more confusing than helpful” to its user base. Gray...
Simply identifying age, gender, and income doesn’t cut it. To really speak to your ideal customer you need to empathize with them in three additional ways: ...
What’s the most absurd awareness holiday you have celebrated? Was it National Walk Around Things Day on April 4th? Or perhaps Answer the Telephone Like Buddy the Elf Day on December 18th? Or maybe you’re like me and celebrated National Sneak Some Zucchini Into Your...
I'm excited to announce Baker Labs has earned the Google Partner badge. We hope you’ll celebrate with us! It’s a distinction based on the demonstrated results our team delivers consistently with Google Ads (formerly Google Adwords). And, with it comes a greater degree of benefits...
Rock Health Summit brings together leaders and innovators in medicine, technology, and policy....