No matter what industry your business is in, keeping your business as high as possible in Google’s search engine results has gone from nice, to necessary. Earlier this year we published a guide for healthcare software SEO, but over 2020, best practices for SEO optimization...
We received some exciting news last week — we won a 2020 HubSpot Grow Better Impact Award for Service! We are super excited to be one of two agencies to win this award from HubSpot in Q3, not only because it recognizes the impact we’ve...
Last month we partnered with Ryan Mefford to launch The Weekend Memo, an email and blog where business voices can be heard. Ryan describes it best below: The ultimate purpose for this site and blog is two-fold. The primary purpose is giving a voice to...
Platinum needed a cohesive strategy across their service, product, marketing, and sales teams that would treat their business model as a flywheel and place the customer at the center....
According to CIO John Bosco of Northwell Health, the health IT landscape was already changing rapidly before the pandemic. Now, healthcare CIOs need to focus on how healthcare technology can better support their staff. They need to be more agile in order to meet patient...
The healthcare software industry is unique. Many people wonder how, if at all, digital marketing can help them. Digital marketing is most effective when all channels work together as part of a marketing strategy that directly supports your sales....
As a healthcare professional, you do incredibly hard, but important jobs that focus on the health and wellbeing of everyone in your community. Ensuring that you fulfill your patients’ needs and uphold a positive experience when they visit your practice are important parts of your...
With everything that has happened this year due to an international pandemic, more and more people are focused on how they can stay healthy. Procedures that have been put off are being booked, routine exams are taken more seriously, and overall, your patients are paying...
We’re only halfway through, and 2020 is already a year unlike any other that most of us have experienced in our lifetimes. Living our everyday lives, let alone running a business, has required flexibility. In March, when businesses first started to pause or close due...
Even before the spread of COVID-19, telehealth was an increasingly appealing option for patients. The option to receive the care you need without getting in the car and driving to your doctors’ office? Sign us up. While some health professionals have been reluctant to adopt...