When patients can relate to their doctors on a personal level, they’re much more likely to stay loyal. That’s more important than ever, because patients today have a consumer-like attitude when it comes to choosing—and staying with—their physicians. If they don’t feel a connection with...
Using your website to get more patients for your practice is an underutilized method of marketing by many in the healthcare industry. It is time to start taking a focused and strategic approach to the audience you’re trying to attract online to then eventually convert...
Results of a 90 Day Experiment Capturing Appointment Bookings from Google My Business In early August 2107, Google started rolling out a new Google My Business feature that allowed businesses to post an appointment booking url on their Google My Business listing. The increased visibility and...
In today’s world, health professionals simply must establish themselves as reliable and reputable sources through their websites and social media sites online—because that’s where their patients are looking for information and treatment options. According to a report compiled by the Pew Research Center’s Internet & American...
The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results Understanding what buyers want, how they think, and what motivates them to purchase a good or service is essential to creating a successful digital marketing strategy. Because of this, it is not surprising...
One of the easiest ways to attract new patients is to engage them with stories that inform them and build their trust in a medical practice. We refer to this as the “that’s like me!” motivational strategy. If a patient reads about how a doctor...
Do you know where your potential patient’s attention is? If you don’t know where your potential patient is spending their time then you can’t know how to effectively market to them. And if you don’t know how to effectively market to them then you are throwing...
Social media advertising has grown by leaps and bounds over the past two years and that growth is not expected to slow down anytime soon. Social media advertising budgets in the United States are expected to reach $17.34 billion and attract over 110 billion in...
How do you feel about your digital marketing efforts? Do you feel like you’re just barely keeping up? Maybe you’re overwhelmed with all the extra things someone said you must be doing? Don’t miss our recent guest post published at ReferralMD, 29 Must Have Digital...
An established doctor who had been in practice for nearly thirty years recently said, “There are days I wish the internet had never come about.” His grumblings came on the heels of a patient who came to see him, convinced she was dying of a...