Results of a 90 Day Experiment Capturing Appointment Bookings from Google My Business In early August 2107, Google started rolling out a new Google My
In today’s world, health professionals simply must establish themselves as reliable and reputable sources through their websites and social media sites online—because that’s where their
The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results Understanding what buyers want, how they think, and what motivates them
One of the easiest ways to attract new patients is to engage them with stories that inform them and build their trust in a medical
Do you know where your potential patient’s attention is? If you don’t know where your potential patient is spending their time then you can’t know
Social media advertising has grown by leaps and bounds over the past two years and that growth is not expected to slow down anytime soon.
How do you feel about your digital marketing efforts? Do you feel like you’re just barely keeping up? Maybe you’re overwhelmed with all the extra
An established doctor who had been in practice for nearly thirty years recently said, “There are days I wish the internet had never come about.”
It’s here and it’s here to stay. The consumerization of healthcare and medicine is upon us and it’s only growing stronger. Since the inception of
Rock Health Summit 2017 was last week, it was billed as a “gathering of healthcare luminaries, cutting-edge companies, and diverse individuals” focused on digital health.
The business of marketing is no different than running a medical practice in that we need carefully chosen tools to do the job right. In
Advertising with Yellow Pages has dominated the medical industry for decades, but as medical marketers, we’re seeing fewer and fewer results for the same expensive
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