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Marketing jargon is like any other jargon. It's not helpful because it's not clear. One marketing buzzword that is talked about a lot is search engine optimization or SEO, which Moz defines as "...

Wanting to maintain a competitive edge in the medical industry but not knowing what marketing steps to take next can be frustrating, for sure. We get that. At Baker Labs, we regularly meet with medical professionals who want to know how best to promote their practices...

There are several myths in the medical community that say publishing patient reviews violates HIPAA-compliance regulations. These myths can make you want to bury your head in the sand, just like the proverbial ostrich who doesn’t want to be seen. But did you know that the old story about ostriches burying their head in the sand is actually a myth? It sure is, just like it’s a myth that you need to hide patient reviews because of HIPAA regulations.

Have you noticed that your competitors have countless online reviews, but you have only a few? Have you wondered how you could get more online reviews and testimonials on popular sites like Google, Facebook and Yelp, but aren’t sure where to start? If so, you’re on...

Do you have trouble getting your patients to fill out surveys and submit testimonials or reviews? If so, you’re not alone—but here’s why it’s important to keep trying: At Baker Labs, we manage digital marketing strategies for medical practices, and we’ve seen time and time again...

At Baker Labs, we strategize best medical marketing practices to help our healthcare clients start seeing the high value patients they deserve. Matt Everett, Director of Technical Projects, plays a major role in the work we do and has been part of our team for years...

When new clients come to us it’s typically because the marketing plan they had been executing wasn’t yielding results. When we ask them who they had been marketing to they quite often reply, “Everyone.” While it’s a common belief to think that everyone is a...