Rock Health Summit 2017 was last week, it was billed as a "gathering of healthcare luminaries, cutting-edge companies, and diverse individuals” focused on digital health. The conference in San Francisco combines speakers and companies in medicine, technology, and policy to inspire, spark and question how...
The business of marketing is no different than running a medical practice in that we need carefully chosen tools to do the job right. In order to deliver maximum results for our clients, we need excellent tools for marketing automation, web analytics, social media management,...
Advertising with Yellow Pages has dominated the medical industry for decades, but as medical marketers, we’re seeing fewer and fewer results for the same expensive cost. If you are running or have ran ads in the Yellow Pages, chances are you’ve noticed this trend too;...
Are you using Google My Business to manage your listing in Google Maps? Would you like to maximize your chances of getting bookings directly from your listing in local search results? Don’t miss our recent guest post published at ReferralMD, 3 New Google My Business...
As with any topic on the internet, the potential for misleading or even dangerous medical information found on social media sites is real. As a result, many medical practices shy away from engaging in active social media campaigns, but this line of thinking is outdated....
When people hear the word “brand” they often think of companies that sell products. You have a favorite brand for cereal, you only buy a certain brand for apparel, and you buy the new generation phone every time it comes out because you love that particular...
Have you ever gotten a message like this when online? This is your web browser like Chrome, Firefox, Safari, Edge or Internet Explorer saying you are going to a non-secure website, and to acknowledge the risk before you go to it...
Understanding when patients and potential patients are searching is key to creating a strong digital presence and leveraging your website to create a consistent flow of appointment bookings. We’ve discussed the patient journey and what patients are searching for in previous posts. We continue our...
Last month many users of Google’s Search Console received emails notifying them of a change in how their sites would appear in Google Chrome starting this month. If you were one of them, there is a pretty good chance you were alarmed, or at least...
You know that feeling you have when you stand at the ice cream shop and there are all the flavors, but you can only pick three for your waffle cone? That is what last week was like for me at HubSpot’s INBOUND conference. So many...