Picture a patient, phone in hand or sitting at their computer, trying to find answers to the pressing medical questions swirling in their mind. What are they searching for? Who are they searching for? Here’s the rub for many practices: you’re not sure what your patients...
Blog post headlines are the king of the castle these days when it comes to what is actually read and shared online. They are what people see when scanning Google search results, and they set the tone for the blog post content. The whole purpose...
A case study created by CallRail reporting Baker Lab’s results with call tracking was shared at HubSpot’s INBOUND 2017 conference this week. With 21,000 attendees, HubSpot’s INBOUND conference is one of the premier digital marketing events in the world, bringing together thousands of marketing and...
If you’ve ever “Googled” yourself, did you like the results? Depending on what you searched, you might have gotten some unexpected results. Worse still, maybe your practice didn’t even show up. This is a common reaction and the trouble is, despite being commonly recommended, search...
“Do blog post titles really matter?” is a question we’re commonly asked, and it’s understandable why there’s uncertainty over the answer. Sure, the real informational value comes through the blog post copy that follows the title, but the title is what people see when searching...
A question that most medical practices don’t ask but should is, “How much should a medical practice spend on marketing?” Marketing should be an intentional part of a growing practice and too often it is an afterthought, letting poorly performing campaigns run for far too...
Your website is often times the first interaction that a potential customer or patient has with your brand. As such, your website serves as a first impression for new patients. Like any first impression, it can inspire them to stick around and look at what you...
For most businesses, especially medical practices, local SEO is one of the easiest paths to digest and often offers the best return on the effort invested. The one key piece you require for local SEO is a physical location. With traditional SEO, your website plays a...
Whether they’re seeking a doctor to correct sight or hearing loss, or for consultations to address cosmetic or weight loss concerns, patients today have more control than ever when it comes to deciding who they will entrust to solve their health conditions. And the tool...
When you market for clients in the medical field, you sure do learn an awful lot about patients. We’ve worked with physicians, nurses, and staff at medical practices and healthcare clinics of many sizes and specialities, and can say for certain that while digital marketing...