Recently, I had to go shopping for cars. Now, I usually don’t trust dealerships, but I saw an ad for this specific car that I was interested in and gave them an opportunity to change my mind. I contacted the dealership before driving down to...
Come back to school with me this fall and learn some amazing marketing tactics that will keep your business cutting edge. Find out how to build a successful blog, manage your Facebook page more effectively, and write captivating e-mails to attract more clients. Using in-depth marketing tools like...
When writing blog post content or creating content for posting on social media, most of us have a primary type of content we lean towards as our go to type. It’s often the type we are most interested in consuming, but the truth is that...
What is your company the world’s best at? Do your buyers know? Do your competitors know? Do YOU really know? Whether you provide a service that can solve a major problem, sell a product that makes an annoying task less annoying or you have the most incredible customer...
Let’s be honest. Clients who are in the process of remodeling or building a new home can be difficult. Sometimes they’re overly confident, other times too indecisive. Too demanding, too cautious. And on top of all that, each client typically wants to believe they’re your...
Imagine with me for a second that your friends want to go to the pool, but you have never gone swimming in your life. Your friends tell you it is easy, enjoyable, and a lot of fun. When you arrive at the pool, immediately they...
Why blog? I was thinking about this question recently as I left the Social Media Strategy class I’d taught at the University of Tennessee Non-Credit. We’d discussed a number of social media channels that were available to these students, but we’d talked a lot about blogging....
With almost 70% market share, Google is the top dog in search by quite a margin. While it may not be your search engine of choice, the simple fact that 7 out of 10 searches happen via Google means you need to pay attention to...
Think of a question and type it into Google. Your search has now become one of the 40,000 queries that Google processes every second on average. This translate to a mind-boggling 3.5 billion searches per day or 1.2 trillion searches per year worldwide. (Internet Live Stats) If...
Remarkable website content is critical to an effective inbound marketing strategy and blogging is one of the best ways to create this content. In fact, companies who blog receive 67% more leads and see 13x greater return than those who do not. (HubSpot). By blogging,...