When it comes to content marketing and search engine optimization (SEO), you have to make sure the content you write is timely. What does it mean to be timely? The dictionary defines "timely" as an meaning done or occurring at a favorable or useful time....
As part of a comprehensive inbound marketing strategy, we build and update websites for many of our clients. During our kickoff website design meeting, “How do I choose a good domain name?” is undoubtedly one of the top questions asked by our clients. Because of...
“If time is money, then the Facebook.com site represents the most valuable Internet property on the web today.” - Needham & Co. According to the Facebook’s most recently released statistics, there are approximately 1.55 billion monthly active users on Facebook with the average user spending 20+...
A Call-to-Action (or CTA) is one of my favorite inbound marketing tools because it blends a variety of persuasive techniques to create a visual that is the crux of lead generation. In essence, it won’t matter how good your offer is if no one downloads it, and...
Take a look around and you’ll see that we are in the midst of a technological boom that is sweeping the nation. It’s no surprise that the old marketing methods (like commercials and newspaper advertising) we have grown so accustomed to are being buried by...
In this day and age of ever-changing technology, we are seeing an increase in marketing strategies that are online focused and ROI driven. While some home builders have been able to stay on the cutting edge of digital marketing with their internal team, most contractors...
“Inbound marketing,” a term coined by HubSpot in 2006, describes a modern approach to marketing and sales that focuses on attracting customers with informative content and quality customer-provider interactions. This strategy was created in response to the overall ineffectiveness of old outbound marketing methods, like...
“Would you like to save 20% on your purchase today and open up a -------- credit card?” Back in the day when I was paying my way through college, I worked in the customer service division of a well-known department store. I was a professional multi-tasker;...
For the past fourteen years, the Parade of Homes has allowed home builders to showcase their best work and connect with the Greater Knoxville community on a more personal level. The Parade of Homes is a perfect event for those looking to buy a home or...
As of January 2015, 29% of the world’s population (2.08 billion people!) use social media on a regular basis to stay connected with their friends and families and interact with their favorite businesses. While Facebook, Twitter, and LinkedIn are certainly among the most popular social media...