Billions of dollars are spent on healthcare and pharmaceutical advertising each year. As technology continues to advance, we are seeing an upward trend in digital advertising. In 2014, $1.41 billion was spent on paid digital media, with $333 million on mobile ads alone. Advertising has been effective...

We've been using CallRail as a call tracking solution for Baker Labs and our clients after reviewing a few call tracking solutions.  We've been super impressed with the software and it's already revealed some interesting stats about inbound leads that we weren't capturing.  However the...

The Internet has changed our lives, and is changing everything we are touch.  Healthcare is no different, and undoubtedly you've seen a rise of patients in your surgical practice self-diagnosing or quoting treatment ideas from Wikipedia, bloggers, and WebMD.   They are also using social...

Half the money I spend on advertising is wasted; the trouble is I don't know which half. - John Wanamaker One of the great benefits of using a tool like HubSpot is the increased ability to answer the age old marketing question, "which of my marketing budget...

Welcome to the world of inbound marketing! Chances are you’ve realized that the traditional methods of marketing aren’t working quite as well as they used to. If you’re wondering why, think about why you don’t recommend radiated water, leeches, or bloodletting (yikes!) as treatment options...

The average American spends 37 minutes per day on Facebook, Twitter, Pinterest, and other social media sites, making social networking the number one online activity in the United States. With 46% of these web users browsing with the intent to purchase, many businesses are taking...

Times are changing. According to Patrick Cox, co-editor of Technology Profits Confidential, “There has been more technological improvement in the last 50 years than in the previous 5,000 (The Lightning-Fast Pace of Technological Advancement). The technological advancements (such as smart phones, tablets, and numerous opportunities...

As a homebuilder, you can agree that a good marketing strategy is crucial to the growth of a company. With the constant changes in technology providing so many marketing options, it is often difficult to decide what kind of marketing strategy to utilize when you...

A great resource to learn more about inbound marketing is the online community Inbound.org.  One of the members recently posted the topic/question, "How to offer clients a downloadable eBooks/PDFs?" - this is a great question. A complete inbound marketing strategy includes creating content that attracts new and relevant...