Introducing Our New Director of Client Services, Holly Yalove!

Holly Yalove is exactly the type of person that you want leading your team. She is a seasoned marketer, excellent people manager, strategic thinker, public speaker, HubSpot queen…the list goes on. Holly is truly a marketing force of nature, and we are thrilled to have her as our new Director of Client Services.

In this role, Holly will oversee the day-to-day management of Baker’s relationship with our clients. Her primary goal is to create exceptional client experience by enhancing our service offerings, solving problems, and empowering our team to deliver high-quality marketing work. She believes that good marketing has the power to change people’s lives, and that is exactly what she is here to do.

Holly has vast experience in both the agency and in-house marketing world. She grew her own award-winning web design and inbound digital marketing agency to the point of acquisition, consulted businesses across the U.S. as a HubSpot Certified Trainer, and most recently directed the in-house marketing team at a high-growth technology company based in Knoxville, TN.

While Holly enjoyed her in-house adventures, she missed many aspects of agency life. She is most passionate about building client relationships and getting to help different types of clients achieve their goals, which is a unique perk of the marketing agency experience. 

“Without a doubt, Holly is the perfect fit to take on the role of our Director of Client Services,” said Gavin Baker, President and Founder of Baker Marketing Laboratory. “She is a phenomenal leader with an extensive skill set in both marketing and business operations. We’re so excited to bring Holly’s leadership, strategic insight, and guidance to our team and clients.”

Holly has also earned various awards and accolades over the years for her excellence in marketing, including recognition as Knoxville’s Best Digital Strategist in 2019. She served as President of Knoxville’s American Marketing Association (AMA) in 2021 and is currently fulfilling her role as Immediate Past President.

As an award-winning digital marketing agency, Baker felt so familiar and comfortable to Holly that she knew she couldn’t pass up this opportunity. Delighting clients matters more than anything to her, which fully aligns with our values. We couldn’t be happier to have her on the team!

Some more fun facts about Holly:

What do you love to do outside of work?

Besides spending quality time with my husband and two daughters, Alex and Maddie, I love crafting! I enjoy anything artsy, so outside of work, you can find me painting, making jewelry, tackling DIY projects, etc. 

Do you have any pets?

We have three chickens that my daughters and I enjoy tending to. We also have an indoor cat named Trouble, and her name is spot-on for her personality.

What’s one thing that you geek out about?

Search engine optimization (SEO). I’m fascinated by the psychology of what people search for online, and then I love creating valuable content to answer those questions.

We’re always looking for talented people to join our team. Check out our current career opportunities!

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