As Featured on Forbes: 16 Trends Marketing Agencies Need To Prepare To Leverage In 2023

It’s a new year, which means marketing experts are debating what trends will be the most popular as well as profitable in 2023. With new technologies, platform upgrades, automation tools, and more, the future’s looking bright in the world of marketing.

In this Forbes Agency Council article, 16 industry leaders, including Baker Marketing Laboratory, shared their insights on the biggest trends in marketing for this upcoming year. Here’s what we said:

“It’s an ongoing trend, but short-form videos continue to dominate social media algorithms and keep users more engaged than other content—especially when they come across as authentic rather than produced. Prioritizing efficient video creation rather than perfection will help agencies stay on top of trends and publish content that doesn’t feel as if it’s coming from a brand.”

Gavin Baker, President and Founder of Baker Marketing Laboratory

Interested in more 2023 marketing trend predictions? Read our blog!

Here’s what other marketing professionals had to say about 2023 marketing trends:

“The importance of creators has never been this significant. Creators are the beating heart of social media, and their endorsements can shape consumer behavior drastically. A lot of brands are investing in long-term relationships with creators, with authenticity, genuine brand connection and creative approach at its heart.” – Anastasia Cecchetto

“Some of the biggest trends are in automation and AI. It is important to make sure that you work slowly as well as effectively when implementing new ideas. That means having access to the best options and also implementing them a bit at a time.” – Jon James

We are lucky to be a part of Forbes Agency Council alongside these talented marketers!

Are you ready to take your marketing to the next level in 2023? Finding a trusted marketing partner can make all the difference. Baker Marketing has spent years helping healthcare businesses unlock the growth they deserve through creative digital marketing solutions. Contact us today to schedule a free consultation!