At Baker Labs, we’ve learned a thing or two over the years about marketing specifically for the medical and healthcare field. We’ve worked with physicians, nurses, and staff for practices and clinics of many sizes and specialties. While it’s true that digital marketing has repeatable...
In today’s market, your target audience rarely responds to traditional forms of marketing like print advertising, yellow pages, cold calling, and direct mail postcards. Why? Because they are outdated techniques that consumers—which includes your prospective vein clinic patients—now avoid. So, if traditional marketing is losing its...
One of the most common questions from practice managers of a growth oriented medical or healthcare practice is, “Where should I spend my marketing budget to attract new patients?” It’s a good question, especially given that trends for how consumers are choosing healthcare services are...
“Do blog post titles really matter?” is a question we’re commonly asked, and it’s understandable why there’s uncertainty over the answer. Sure, the real informational value comes through the blog post copy that follows the title, but the title is what people see when searching...
Patient services can be complex. It’s a constant juggle to pinpoint the right mix of services that makes patients satisfied, especially now that the popularity of online information and reviews are driving patients to search for better healthcare providers. Healthcare consumers want to purchase medical services...
I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by vein clinic practices. As a digital marketing firm focused on bringing new patients to vein clinic's like yours, we understand. The ever-evolving landscape of consumer behavior is always...
Ranking well with search engines like Google is the number one way vein clinic practices market and gain organic (free) web exposure. More online exposure means more website traffic, which will result in more leads and ultimately more new patients and significantly increased revenue. But...
A Pay-Per-Click (PPC) advertising campaign can increase your website traffic immediately and help you determine the keywords you want to optimize. However, there are long-term risks of becoming too reliant on PPC traffic that you should always be aware of when investing in this kind...
As a remarkable business, you have the responsibility of providing your website visitors, social media followers, and all potential customers with resourceful information that is easily accessible. Get Started by Publishing Digital Content When you first start writing, it’s important to try out different types of content...
In a recent post on Google’s Webmasters Blog, Helping users easily access content on mobile, they announced a couple of changes in an effort to boost ease of use for mobile users. While we will certainly miss the mobile-friendly label as Google seeks to simplify...