A Pay-Per-Click (PPC) advertising campaign can increase your website traffic immediately and help you determine the keywords you want to optimize. However, there are long-term risks of becoming too reliant on PPC traffic that you should always be aware of when investing in this kind of advertising.
As a remarkable business, you have the responsibility of providing your website visitors, social media followers, and all potential customers with resourceful information that is
In a recent post on Google’s Webmasters Blog, Helping users easily access content on mobile, they announced a couple of changes in an effort to
Imagine a simple activity like flipping on the lights took 47 steps and a room full of machinery to complete. This is the general idea
Ranking well with search engines like Google is the number one way medical and surgical practices gain organic (free) web exposure. More online exposure means
Recently, I had to go shopping for cars. Now, I usually don’t trust dealerships, but I saw an ad for this specific car that I
When writing blog post content or creating content for posting on social media, most of us have a primary type of content we lean towards
What is your company the world’s best at? Do your buyers know? Do your competitors know? Do YOU really know? Whether you provide a service
Let’s be honest. Clients who are in the process of remodeling or building a new home can be difficult. Sometimes they’re overly confident, other times
Imagine with me for a second that your friends want to go to the pool, but you have never gone swimming in your life. Your
Why blog? I was thinking about this question recently as I left the Social Media Strategy class I’d taught at the University of Tennessee Non-Credit.
With almost 70% market share, Google is the top dog in search by quite a margin. While it may not be your search engine of
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