As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing. Students leave with actionable […]
It’s Totally You, Facebook.
It’s totally you, Facebook. Those were the words written recently in a letter from Eat24 to Facebook. It was a Dear John letter, a break up letter. And what was the break up over? To put it gently, Facebook is no longer producing these days for many brands. The organic reach, which should be increasing […]
Are We There Yet?
I’ve always known the length of certain things is important. Our drive to my grandparents’ house each summer, which, by the way, seemed to take forever. I would really have preferred to transport over. What else? Well, the length of my high school essays was dramatically important to my English teacher. The length of football […]
Upcoming Social Media & Digital Marketing Classes in Knoxville April Edition
As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the basics of social media and digital marketing. Students leave with actionable […]
Customer Retention: 5 Engaging Ideas for Marketers
Digital marketing has dramatically changed sales in this age. It has switched the focus from a primarily promotional-based approach to creating relationships with consumers. While 67 percent of marketers prioritize conversion rates, only 35 percent focus on lifetime customer value. The reality, though, is that maximizing lifetime customer value is more cost effective and efficient […]
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