Digital marketing has dramatically changed sales in this age. It has switched the focus from a primarily promotional-based approach to creating relationships with consumers. While 67 percent of marketers prioritize conversion rates, only 35 percent focus on lifetime customer value. The reality, though, is that maximizing lifetime...
If your business is going through a down period in terms of sales or just has to abide by a strict budget, chances are you don't want to spend a ton of money on marketing. Many businesses try to cut back on marketing in order to...
Consistency is the key to successful marketing. Being a constant force with a similar message equals success with your clients and your customers. Let me tell you a story about bad messaging. This is a picture of Habersham, he’s my 10 week old Chocolate Lab puppy....
Your best future customers, are your current customers [caption id="" align="alignleft" width="240"] (Photo credit: Sean MacEntee)[/caption] I was in a meeting last week when I heard this phrase from Jeremy Floyd, and I love it. It captures exactly what most of us use digital marketing tools for...
[caption id="" align="alignleft" width="240"] (Photo credit: RambergMediaImages)[/caption] We use email to communicate almost everything. What do you do though, if people don’t open your email? Here is a story about just that! I was recently talking with the executive director of a nonprofit who sent out...
[caption id="" align="alignleft" width="160"] (Photo credit: Hub☺)[/caption] Digital media is the new “it” kid on the block. This popular communication medium has seeped into every facet of humanity, connecting executives, freelancers, professionals, bloggers and celebrities in ways never before thought possible. And while some have more...
As I mentioned on the blog before, digital marketing and social media classes are one of the three ways we help businesses at Baker Labs (the other two are Contracting and Coaching). Classes normally have a few students, and in the three hours of class we cover the...
[caption id="" align="alignleft" width="240" class="zemanta-img"] (Photo credit: Chris Devers)[/caption] How often do we he hear that social media and digital marketing will replace traditional advertising and marketing? It seems someone is mentioning it almost weekly! Here's the truth - digital marketing isn't the silver bullet that...
Last week Facebook announced that they were making changes to the newsfeed. I sat down with Alexis Zotos (and fellow St. Louis transplant now living in Knoxville, TN) from WATE Channel 6 to discuss what's changing on Facebook, and why it matters to you. See the...
[caption id="" align="alignleft" width="341" class="zemanta-img"] Photo credit: the tartanpodcast[/caption] One of the questions I often get asked from larger companies is, "Who should be responsible for handing our social media accounts?" From my time at Ruby Tuesday, I learned that what seems like a very easy to...