Are you using Google My Business to manage your listing in Google Maps? Would you like to maximize your chances of getting bookings directly from your listing in local search results? Don’t miss our recent guest post published at ReferralMD, 3 New Google My Business Features For Doctors to Increase Appointment Booking.
In the post, we cover several new additions to Google My Business listings and offer some best practices for utilizing these new features to increase the likelihood of your practice gaining appointment bookings and targeted traffic directly from your Google Maps listings.
“The primary function of Google My Business is to provide a one stop shop for managing your business on several of Google’s services including Google Maps…they are beginning to roll out changes for a broader range of businesses including doctors and other medical professionals that allow you to place an appointment url directly on Google Maps.”
When implemented, all three features can provide additional opportunities to direct new and existing patients to more specific content on your site that better ties into why they were searching to begin with, for example an appointment booking page or a service listing, and highlight specials or other offerings right on the search results or on the maps listing. Considering how quickly these features can be implemented, they are not to be missed!
Read the full post on ReferralMD for in depth overviews of the features and best practices for implementing them for your practice.
At Baker Labs, we are big believers in the power of using inbound marketing and content to help our clients reach their revenue goals, from creating and sharing valuable content and resources that educate and build trust with your potential patients to helping practices implement a successful local search campaign to boost rankings in map results and increase traffic coming through the door. We use a variety of digital strategies, from complex to simple, to help your business grow. Contact us for a free marketing assessment of your business or medical practice.