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22 Jul 4 Ways To Clear The Communication Clutter With Home Construction Clients

Posted at 10:47h in Home Builders by Amy Rawe 0 Comments
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Let’s be honest. Clients who are in the process of remodeling or building a new home can be difficult. Sometimes they’re overly confident, other times too indecisive. Too demanding, too cautious. And on top of all that, each client typically wants to believe they’re your...

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21 Jul Wading into the Waters: Gaining Authority for Your Website Through Blogging

Posted at 17:36h in Digital Marketing by Samantha Tincher 0 Comments
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Imagine with me for a second that your friends want to go to the pool, but you have never gone swimming in your life.  Your friends tell you it is easy, enjoyable, and a lot of fun. When you arrive at the pool, immediately they...

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15 Jul Why Clicking the Publish Button Is Good for Your Soul

Posted at 12:12h in Blogging, Classes, Digital Marketing by Gavin Baker 0 Comments
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Why blog? I was thinking about this question recently as I left the Social Media Strategy class I’d taught at the University of Tennessee Non-Credit. We’d discussed a number of social media channels that were available to these students, but we’d talked a lot about blogging....

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12 Jul Google Boosts Mobile-Friendly Sites

Posted at 12:30h in Inbound Marketing, Search Engine Optimization, Website by Matthew Everett 0 Comments
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With almost 70% market share, Google is the top dog in search by quite a margin. While it may not be your search engine of choice, the simple fact that 7 out of 10 searches happen via Google means you need to pay attention to...

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11 Jul How Google Works & Why It Matters to You

Posted at 12:23h in Digital Marketing, Inbound Marketing, Search Engine Optimization, Website by Hannah Thompson 0 Comments
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Think of a question and type it into Google. Your search has now become one of the 40,000 queries that Google processes every second on average. This translate to a mind-boggling 3.5 billion searches per day or 1.2 trillion searches per year worldwide. (Internet Live Stats) If...

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30 Jun A Beginner’s Guide to Blogging Effectively

Posted at 14:16h in Blogging, Digital Marketing, Inbound Marketing, Website by Hannah Thompson 0 Comments
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Remarkable website content is critical to an effective inbound marketing strategy and blogging is one of the best ways to create this content. In fact, companies who blog receive 67% more leads and see 13x greater return than those who do not. (HubSpot). By blogging,...

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21 Jun How Creative Website Content Will Improve Your Marketing Strategy

Posted at 18:42h in Blogging, Digital Marketing, Inbound Marketing, Search Engine Optimization, Social Media, Website by Hannah Thompson 0 Comments
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Your website is the first place people go to learn more about you, your company, and what you represent. After a few minutes of browsing, they’ll decide whether or not that first impression is enough to keep them there. While the visual appeal of a...

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10 Jun Why Stories Are Your Secret Ingredient for Inbound Marketing: What I Learned from Binge-Watching Chopped

Posted at 10:20h in Digital Marketing, Inbound Marketing by Gavin Baker 0 Comments
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We were recently on vacation and got hooked on watching Chopped and after watching hours of episodes a surprising pattern emerged that you can use to improve your inbound marketing.   If you’re not familiar with Chopped, it is a Food Network TV show where four...

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08 Jun Storytelling Isn’t Just For Kids & Campfires: How Stories Draw In New Clients

Posted at 10:16h in Blogging, Digital Marketing by Amy Rawe 1 Comment
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In the writing world there’s a rule that says, “Show, don’t tell.” In other words, to clearly convey what your business offers and why potential customers would benefit from it, paint a picture with a client scenario using action, conversation, thoughts, and feelings rather than...

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25 May 5 Social Media Marketing Tactics People Hate

Posted at 12:35h in Digital Marketing, Inbound Marketing, Social Media by Hannah Thompson 0 Comments
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Have you ever been on a blind date? If you haven’t, I’m sure you can imagine how awkward one could be, especially if you’re being set up by a friend… or worse: your mom. Marketing is similar to dating in a lot of ways. You meet...

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Baker Labs Inbound and Digital Marketing Knoxville Tennessee

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