We were recently on vacation and got hooked on watching Chopped and after watching hours of episodes a surprising pattern emerged that you can use to improve your inbound marketing. If you’re not familiar with Chopped, it is a Food Network TV show where four...
In the writing world there’s a rule that says, “Show, don’t tell.” In other words, to clearly convey what your business offers and why potential customers would benefit from it, paint a picture with a client scenario using action, conversation, thoughts, and feelings rather than...
Have you ever been on a blind date? If you haven’t, I’m sure you can imagine how awkward one could be, especially if you’re being set up by a friend… or worse: your mom. Marketing is similar to dating in a lot of ways. You meet...
The fundamental goal of marketing is to increase business sales by increasing public awareness of a product or service. For many years, marketers have been using a variety of outbound marketing strategies -- e-mail blasts, telemarketing, direct mail, TV, radio, and print advertising just to...
You are many different things to many different people. Take me, for example. I’m a mother, a daughter, a sister, a niece, and a soon-to-be aunt. I’m also a coach, an artist, a mentor, and an account coordinator of this inspiring company. You probably fulfill...
Wordpress currently powers about a quarter of the internet. From TechCrunch and The New Yorker to small personal blogs, Wordpress is in use by organizations and individuals worldwide and is capable of doing almost anything you ask of it. Managing a Wordpress site can, at...
Let’s face it. While every industry plays an important (yet sometimes subtle) role in how people live their daily lives, not every industry gives the public the same thrills and chills as another. For this reason, Seth Price interviewed Dan Moyle in his podcast entitled: Making...
Business is booming. You’ve built more custom houses and completed more renovations over this past year than the three previous years combined. You’re netting a few million more in revenue and you feel pretty good. As you sit at your well-oiled mahogany desk, you notice...
Join me this spring as I will be offering eight courses that will help your business stay on the cutting edge of marketing technology. Learn how to build a successful blog, manage your Facebook and Twitter pages more effectively, and write captivating e-mails to attract...
Ranking well in search engine results is one of the most critical ways medical and surgical practices gain organic (free) web exposure. In fact, 60% of clicks go to the top three organic search results and 75% of users never scroll past the first page....