Do you know where your potential patient’s attention is? If you don’t know where your potential patient is spending their time then you can’t know how to effectively market to them. And if you don’t know how to effectively market to them then you are throwing...
Social media advertising has grown by leaps and bounds over the past two years and that growth is not expected to slow down anytime soon. Social media advertising budgets in the United States are expected to reach $17.34 billion and attract over 110 billion in...
How do you feel about your digital marketing efforts? Do you feel like you’re just barely keeping up? Maybe you’re overwhelmed with all the extra things someone said you must be doing? Don’t miss our recent guest post published at ReferralMD, 29 Must Have Digital...
An established doctor who had been in practice for nearly thirty years recently said, “There are days I wish the internet had never come about.” His grumblings came on the heels of a patient who came to see him, convinced she was dying of a...
It’s here and it’s here to stay. The consumerization of healthcare and medicine is upon us and it’s only growing stronger. Since the inception of the internet and the smartphone, we have seen the rapid increase of the consumerization of all industries—banks, mortgage companies, education, insurance, and...
Rock Health Summit 2017 was last week, it was billed as a "gathering of healthcare luminaries, cutting-edge companies, and diverse individuals” focused on digital health. The conference in San Francisco combines speakers and companies in medicine, technology, and policy to inspire, spark and question how...
Advertising with Yellow Pages has dominated the medical industry for decades, but as medical marketers, we’re seeing fewer and fewer results for the same expensive cost. If you are running or have ran ads in the Yellow Pages, chances are you’ve noticed this trend too;...
Are you using Google My Business to manage your listing in Google Maps? Would you like to maximize your chances of getting bookings directly from your listing in local search results? Don’t miss our recent guest post published at ReferralMD, 3 New Google My Business...
When people hear the word “brand” they often think of companies that sell products. You have a favorite brand for cereal, you only buy a certain brand for apparel, and you buy the new generation phone every time it comes out because you love that particular...
Understanding when patients and potential patients are searching is key to creating a strong digital presence and leveraging your website to create a consistent flow of appointment bookings. We’ve discussed the patient journey and what patients are searching for in previous posts. We continue our...