You know that feeling you have when you stand at the ice cream shop and there are all the flavors, but you can only pick three for your waffle cone? That is what last week was like for me at HubSpot’s INBOUND conference. So many...
If you’ve ever “Googled” yourself, did you like the results? Depending on what you searched, you might have gotten some unexpected results. Worse still, maybe your practice didn’t even show up. This is a common reaction and the trouble is, despite being commonly recommended, search...
A question that most medical practices don’t ask but should is, “How much should a medical practice spend on marketing?” Marketing should be an intentional part of a growing practice and too often it is an afterthought, letting poorly performing campaigns run for far too...
Your website is often times the first interaction that a potential customer or patient has with your brand. As such, your website serves as a first impression for new patients. Like any first impression, it can inspire them to stick around and look at what you...
Whether they’re seeking a doctor to correct sight or hearing loss, or for consultations to address cosmetic or weight loss concerns, patients today have more control than ever when it comes to deciding who they will entrust to solve their health conditions. And the tool...
At Baker Labs, we’ve learned a thing or two over the years about marketing specifically for the medical and healthcare field. We’ve worked with physicians, nurses, and staff for practices and clinics of many sizes and specialties. While it’s true that digital marketing has repeatable...
“Do blog post titles really matter?” is a question we’re commonly asked, and it’s understandable why there’s uncertainty over the answer. Sure, the real informational value comes through the blog post copy that follows the title, but the title is what people see when searching...
Patient services can be complex. It’s a constant juggle to pinpoint the right mix of services that makes patients satisfied, especially now that the popularity of online information and reviews are driving patients to search for better healthcare providers. Healthcare consumers want to purchase medical services...
I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by vein clinic practices. As a digital marketing firm focused on bringing new patients to vein clinic's like yours, we understand. The ever-evolving landscape of consumer behavior is always...
Ranking well with search engines like Google is the number one way vein clinic practices market and gain organic (free) web exposure. More online exposure means more website traffic, which will result in more leads and ultimately more new patients and significantly increased revenue. But...