Ever wonder how to get noticed online in an oversaturated space? It’s a problem, for sure. There is, however, something you can do on a reasonable budget to step up your game and get ahead of your competition. While it’s tempting to think that you need to...
Do you use leeches in your clinic? Of course not, that was a medical myth that is no longer practiced. There are better ways to treat patients now than there were over 100 years ago. The same is true about marketing. The landscape of digital marketing in...
Do you think blogging is just for informational or educational purposes, and doesn’t drive patients to your medical practice? If so, it’s time to reconsider. Hubspot reported on the results from a survey of over 1,000 business bloggers from 2017, and the insights are astounding. 84%...
How do you feel about your practice’s marketing efforts? If you’re anything like a lot of established business owners, whether in healthcare or not, you’re probably feeling out of control and a little behind the times. You’ve probably seen a decent decline in the effectiveness of...
If you’re a medical professional, you may often find yourself frustrated when your patients wait until their symptoms are severe before seeking your advice. You want to tell them that prevention or treatment of any disease is so much easier and effective when done before...
Most eye doctors don't have a plan for social media, yet one-third of “healthcare shoppers” visit Facebook and Twitter to better inform their healthcare choices, according to PwC’s Health Research Institute. Those who haven’t yet built a social media presence for their eye care practice may...
When patients can relate to their doctors on a personal level, they’re much more likely to stay loyal. That’s more important than ever, because patients today have a consumer-like attitude when it comes to choosing—and staying with—their physicians. If they don’t feel a connection with...
Results of a 90 Day Experiment Capturing Appointment Bookings from Google My Business In early August 2107, Google started rolling out a new Google My Business feature that allowed businesses to post an appointment booking url on their Google My Business listing. The increased visibility and...
In today’s world, health professionals simply must establish themselves as reliable and reputable sources through their websites and social media sites online—because that’s where their patients are looking for information and treatment options. According to a report compiled by the Pew Research Center’s Internet & American...
One of the easiest ways to attract new patients is to engage them with stories that inform them and build their trust in a medical practice. We refer to this as the “that’s like me!” motivational strategy. If a patient reads about how a doctor...