Growing your optometry practice is a top priority, and one of the most effective ways to achieve this is through marketing. With a solid marketing plan in place, you can attract new patients, retain current patients, and establish your practice as a go-to destination for...
What does Facebook have to do with your medical practice? A lot, actually. That’s because Facebook is one of the most powerful digital marketing tools at your disposal. But you need more than a business profile to get the most out of the platform —...
What’s the most absurd awareness holiday you have celebrated? Was it National Walk Around Things Day on April 4th? Or perhaps Answer the Telephone Like Buddy the Elf Day on December 18th? Or maybe you’re like me and celebrated National Sneak Some Zucchini Into Your...
Rock Health Summit brings together leaders and innovators in medicine, technology, and policy....
It’s no secret that consumer use of mobile devices has been steadily trending upward. The patients walking through your door have probably already spent a good portion of that day shopping online, having food delivered, hailing a cab, working, going to school or even searching...
If you could see me right now you would see that I’m shaking my head as I stare at multiple monitors displaying medical practice websites. I’m perplexed. I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by medical practices....
As you know, most patients who leave reviews are either lavishing on praise or throwing down negativity. It's an all or nothing spectrum with little in between. When it comes to dealing with positive reviews, you extend an electronic pat on the back and move on....
Wanting to maintain a competitive edge in the medical industry but not knowing what marketing steps to take next can be frustrating, for sure. We get that. At Baker Labs, we regularly meet with medical professionals who want to know how best to promote their practices...
Have you noticed that your competitors have countless online reviews, but you have only a few? Have you wondered how you could get more online reviews and testimonials on popular sites like Google, Facebook and Yelp, but aren’t sure where to start? If so, you’re on...