The color red is an attention-grabber, but if it’s not presented well, it won’t keep the onlooker’s attention. This same idea applies to “surprise and delight” strategies. It’s easy to surprise prospects, but what strategies will convert potential customers to paying customers? In this Forbes Agency...
As an official member of Forbes Agency Council, I was recently able to publish a thought leadership piece on why simple marketing works best. While it’s tempting to follow every new trend that emerges, it’s important to stay true to your brand and only adopt...
When working with people who have different ideas, roles, and backgrounds, it’s easy to create silos within a workplace. However, when different departments become isolated from one another, communication and collaboration are easily lost. To break down silos, it’s important to encourage strong team communication...
As an official member of Forbes Agency Council, I was recently able to publish a thought leadership piece on lead generation through social media advertising. Social media ads have the power to generate qualified leads that you can convert into paying customers, so it’s important...
As technology continues to advance at an unimaginable speed, a lot of changes have come to the marketing world. For example, social media managers today must be well-versed in not only Facebook, Twitter, and YouTube, but also Instagram, TikTok, Snapchat, and other growing platforms. One...
Almost everyone would agree that the only constant in life is change, and it’s no different with marketing trends. As trends come and go, it’s virtually impossible to implement all of them, especially because not every trend will be beneficial to every brand. With this...
It’s a new year, which means marketing experts are debating what trends will be the most popular as well as profitable in 2023. With new technologies, platform upgrades, automation tools, and more, the future's looking bright in the world of marketing. In this Forbes Agency Council...
There are endless creative possibilities when launching a new product or service. From engaging pre-launch experiences to compelling influencer campaigns, marketing experts are constantly thinking of innovative ways to generate excitement and drive sales for new products or services coming out. In this Forbes Agency Council...
Marketing special aspects of your company culture is something businesses in all industries can benefit from. It helps with recruiting new hires, retaining current employees, and differentiating your business from your competitors. In this Forbes Agency Council article, 9 marketing industry leaders, including Baker Marketing Laboratory,...
If you work in marketing, you likely have your own unique way of finding creative inspiration. Whether that involves spending time in nature, diving deep into research, or taking a break from your computer, often the best ideas can come during the most unexpected times. In...