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Creating an effective lead generation campaign means taking advantage of every tool at your disposal. If you’re in the B2B side of the MedTech industry,

While YouTube continues to be the big kid on the block for video content, Vimeo is working hard to make a name for itself in

Email is a powerful tool for MedTech lead generation. Unfortunately, writing messages and keeping track of your email list can be a daunting task for

As a marketing professional in the healthcare industry, you know how important it is to stay on top of the latest trends. To help you

There’s an old proverb that says, “It is easy to open a store. The hard part is keeping it open.” While you may not own

Digital marketing in the healthcare industry is about more than a flashy website and pay-per-click ads. To truly succeed, you need a comprehensive marketing strategy

The past couple of years have brought a lot of changes for the HealthTech industry and they’re only going to continue. In many ways, the

Practice management systems are an essential part of any medical group, helping to organize key day-to-day operations such as scheduling and billing. The big question

All good things eventually come to an end, including the traditional sales funnel. While it aided growth in the 20th century, the rise of the

Choosing a marketing agency for your healthcare SaaS product can be a daunting task, especially if you’ve been let down before. Sometimes it can feel

2021 was a big year for the health tech industry. COVID-19 has dominated the news, but there have been plenty of other advances to be

Video is a versatile tool for communicating your message on the web. It can help you show off your medical device, live stream AMA sessions,