Gray Authenticity Badges indicating verified sources are no longer a feature available to Facebook Business and Organization Pages. The platform began removing them at the end of October 2019, citing that they found the authentication symbol was “more confusing than helpful” to its user base.  Gray...

As you know, most patients who leave reviews are either lavishing on praise or throwing down negativity. It's an all or nothing spectrum with little in between. When it comes to dealing with positive reviews, you extend an electronic pat on the back and move on....

How do you feel about your practice’s marketing efforts? If you’re anything like a lot of established business owners, whether in healthcare or not, you’re probably feeling out of control and a little behind the times. You’ve probably seen a decent decline in the effectiveness of...

If you’re a medical professional, you may often find yourself frustrated when your patients wait until their symptoms are severe before seeking your advice. You want to tell them that prevention or treatment of any disease is so much easier and effective when done before...

  Most eye doctors don't have a plan for social media, yet one-third of “healthcare shoppers” visit Facebook and Twitter to better inform their healthcare choices, according to PwC’s Health Research Institute. Those who haven’t yet built a social media presence for their eye care practice may...

Results of a 90 Day Experiment Capturing Appointment Bookings from Google My Business In early August 2107, Google started rolling out a new Google My Business feature that allowed businesses to post an appointment booking url on their Google My Business listing. The increased visibility and...

Social media advertising has grown by leaps and bounds over the past two years and that growth is not expected to slow down anytime soon. Social media advertising budgets in the United States are expected to reach $17.34 billion and attract over 110 billion in...

Advertising with Yellow Pages has dominated the medical industry for decades, but as medical marketers, we’re seeing fewer and fewer results for the same expensive cost. If you are running or have ran ads in the Yellow Pages, chances are you’ve noticed this trend too;...