Growing your optometry practice is a top priority, and one of the most effective ways to achieve this is through marketing. With a solid marketing plan in place, you can attract new patients, retain current patients, and establish your practice as a go-to destination for...
As an official member of Forbes Agency Council, I was recently able to publish a thought leadership piece on lead generation through social media advertising. Social media ads have the power to generate qualified leads that you can convert into paying customers, so it’s important...
Almost everyone would agree that the only constant in life is change, and it’s no different with marketing trends. As trends come and go, it’s virtually impossible to implement all of them, especially because not every trend will be beneficial to every brand. With this...
As a doctor running your own medical clinic, you're also a small business owner with all the jobs and tasks that come with that. One of the biggest jobs of a small business owner is finding new customers. As a doctor and owner of a...
Gray Authenticity Badges indicating verified sources are no longer a feature available to Facebook Business and Organization Pages. The platform began removing them at the end of October 2019, citing that they found the authentication symbol was “more confusing than helpful” to its user base. Gray...
As you know, most patients who leave reviews are either lavishing on praise or throwing down negativity. It's an all or nothing spectrum with little in between. When it comes to dealing with positive reviews, you extend an electronic pat on the back and move on....
It's tempting for you, a small business owner, to ignore online marketing as a way to save money, time and lots of frustration, but we don't recommend it. We care about you too much and want you to be successful, which is why we have...
How do you feel about your practice’s marketing efforts? If you’re anything like a lot of established business owners, whether in healthcare or not, you’re probably feeling out of control and a little behind the times. You’ve probably seen a decent decline in the effectiveness of...
If you’re a medical professional, you may often find yourself frustrated when your patients wait until their symptoms are severe before seeking your advice. You want to tell them that prevention or treatment of any disease is so much easier and effective when done before...
Most eye doctors don't have a plan for social media, yet one-third of “healthcare shoppers” visit Facebook and Twitter to better inform their healthcare choices, according to PwC’s Health Research Institute. Those who haven’t yet built a social media presence for their eye care practice may...