“Inbound marketing,” a term coined by HubSpot in 2006, describes a modern approach to marketing and sales that focuses on attracting customers with informative content and quality customer-provider interactions. This strategy was created in response to the overall ineffectiveness of old outbound marketing methods, like...

As of January 2015, 29% of the world’s population (2.08 billion people!) use social media on a regular basis to stay connected with their friends and families and interact with their favorite businesses. While Facebook, Twitter, and LinkedIn are certainly among the most popular social media...

Today’s technology allows us to access important information almost instantly. When your patients realize they have a problem, the first thing they do is search online to solve it (i.e. treatments for leg pain, weight loss solutions, corrective eye surgery, etc.). The availability of quality...

Welcome to the world of inbound marketing! If you’re reading this, chances are you’ve realized that the traditional methods of marketing aren’t working anymore. If you’re wondering why, think about why your clients aren’t requesting the same services you offered twenty or thirty years ago....

In 3 Ways to Build Better Customer Relationships with Houzz, we discussed the importance of using Houzz as a tool to strengthen rapport and communicate with your audience better. This post will talk about how Houzz helps home builders, renovators, and designers make themselves known...

Join me this fall as I will be offering five courses that will help your business stay on the cutting edge of marketing technology. Learn how to build an effective blog, manage your Facebook page more successfully, and write captivating e-mails to attract more clients....

Today’s technology allows us to access important information almost instantly. When your customers realize they have a problem, the first thing they do is conduct an online search to solve it (i.e. how to fix cracking drywall, repair a dripping faucet, choose interior flooring, etc.)....