Today’s technology allows us to access important information almost instantly. When your patients realize they have a problem, the first thing they do is search online to solve it (i.e. treatments for leg pain, weight loss solutions, corrective eye surgery, etc.). The availability of quality...

Welcome to the world of inbound marketing! If you’re reading this, chances are you’ve realized that the traditional methods of marketing aren’t working anymore. If you’re wondering why, think about why your clients aren’t requesting the same services you offered twenty or thirty years ago....

The average American spends 37 minutes per day on Facebook, Twitter, Pinterest, and other social media sites, making social networking the number one online activity in the United States. With 46% of these web users browsing with the intent to purchase, many businesses are taking...

Times are changing. According to Patrick Cox, co-editor of Technology Profits Confidential, “There has been more technological improvement in the last 50 years than in the previous 5,000 (The Lightning-Fast Pace of Technological Advancement). The technological advancements (such as smart phones, tablets, and numerous opportunities...

As a homebuilder, you can agree that a good marketing strategy is crucial to the growth of a company. With the constant changes in technology providing so many marketing options, it is often difficult to decide what kind of marketing strategy to utilize when you...

Great Images Matter. Do Not Let Cliche Stock Photos Ruin Your Message. It is hard not to stop and notice when a blog, email or newsletter uses an obvious stock photo for their visuals. Even actor Vince Vaughn is making fun of stock photos, marketing his...

It’s totally you, Facebook. Those were the words written recently in a letter from Eat24 to Facebook. It was a Dear John letter, a break up letter. And what was the break up over? To put it gently, Facebook is no longer producing these days for...

I’ve always known the length of certain things is important. Our drive to my grandparents’ house each summer, which, by the way, seemed to take forever. I would really have preferred to transport over. What else? Well, the length of my high school essays was dramatically...

If your business is going through a down period in terms of sales or just has to abide by a strict budget, chances are you don't want to spend a ton of money on marketing. Many businesses try to cut back on marketing in order to...

[caption id="" align="alignleft" width="160"] (Photo credit: Hub☺)[/caption] Digital media is the new “it” kid on the block. This popular communication medium has seeped into every facet of humanity, connecting executives, freelancers, professionals, bloggers and celebrities in ways never before thought possible. And while some have more...