In the constantly evolving healthcare landscape, staying current with regulatory changes is vital. One significant player in this arena is the Health Insurance Portability and
There are certain brands that are absolutely killing it with their social media presence—and the public knows it. In the past, most of us wouldn’t
Growing your optometry practice is a top priority, and one of the most effective ways to achieve this is through marketing. With a solid marketing plan in place, you can attract new patients, retain current patients, and establish your practice as a go-to destination for vision care.
As an official member of Forbes Agency Council, I was recently able to publish a thought leadership piece on lead generation through social media advertising.
Almost everyone would agree that the only constant in life is change, and it’s no different with marketing trends. As trends come and go, it’s
As a doctor running your own medical clinic, you’re also a small business owner with all the jobs and tasks that come with that. One
Gray Authenticity Badges indicating verified sources are no longer a feature available to Facebook Business and Organization Pages. The platform began removing them at the
As you know, most patients who leave reviews are either lavishing on praise or throwing down negativity. It’s an all or nothing spectrum with little
It’s tempting for you, a small business owner, to ignore online marketing as a way to save money, time and lots of frustration, but we
How do you feel about your practice’s marketing efforts? If you’re anything like a lot of established business owners, whether in healthcare or not, you’re
If you’re a medical professional, you may often find yourself frustrated when your patients wait until their symptoms are severe before seeking your advice. You
Most eye doctors don’t have a plan for social media, yet one-third of “healthcare shoppers” visit Facebook and Twitter to better inform their healthcare
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