Marketing for healthcare is unlike anything else. HIPAA compliance requirements close the door on many consumer tracking and retargeting strategies, and, with an industry reputation
Let’s face it. Healthcare communication can be confusing for patients. If a physician or medical practice posts content on a blog or on social media,
The role of Account Coordinator at Baker Marketing Laboratory involves existing in the dynamic world of digital marketing, juggling a variety of projects at one
Are you struggling to keep up with the rapid advancements in AI technology, unsure about the best way to leverage it for your business? Or,
One of the most effective ways for dentists to get local patients to book appointments is through local search engine optimization (SEO). Local SEO can
The dental industry is known for its intense competition. Googling “dentist near me” brings up pages and pages of options that patients must sift through
When developing a marketing strategy for your dental practice, one of the first questions that you’ll need to ask is if you want to go
In the world of marketing, where creativity meets strategy, there are certain individuals who illuminate every project with their passion and expertise. Hannah Middleton, a
Online reviews have revolutionized the way dental services are perceived and shared. While they offer an invaluable platform for promoting your practice, they also allow
In the constantly evolving healthcare landscape, staying current with regulatory changes is vital. One significant player in this arena is the Health Insurance Portability and
Content creation boosts your dental marketing strategies in a number of important ways. By crafting and publishing written or visual content on relevant dentistry topics,
A company’s website design is a crucial aspect of their brand—it’s where prospective customers go first when seeking information about your products and services. However,
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