One of the most common questions from practice managers of a growth oriented medical or healthcare practice is, “Where should I spend my marketing budget to attract new patients?” It’s a good question, especially given that trends for how consumers are choosing healthcare services are shifting dramatically. Let’s take a look at the top trends […]
Patient services can be complex. It’s a constant juggle to pinpoint the right mix of services that makes patients satisfied, especially now that the popularity of online information and reviews are driving patients to search for better healthcare providers. Healthcare consumers want to purchase medical services the same way they purchase other products or services—by […]
A Pay-Per-Click (PPC) advertising campaign can increase your website traffic immediately and help you determine the keywords you want to optimize. However, there are long-term risks of becoming too reliant on PPC traffic that you should always be aware of when investing in this kind of advertising.
As a remarkable business, you have the responsibility of providing your website visitors, social media followers, and all potential customers with resourceful information that is easily accessible. Get Started by Publishing Digital Content When you first start writing, it’s important to try out different types of content to see what’s the most effective for your […]
In a recent post on Google’s Webmasters Blog, Helping users easily access content on mobile, they announced a couple of changes in an effort to boost ease of use for mobile users. While we will certainly miss the mobile-friendly label as Google seeks to simplify their results pages, our primary concern here is a sweeping […]