A Pay-Per-Click (PPC) advertising campaign can increase your website traffic immediately and help you determine the keywords you want to optimize. However, there are long-term risks of becoming too reliant on PPC traffic that you should always be aware of when investing in this kind of advertising.
As a remarkable business, you have the responsibility of providing your website visitors, social media followers, and all potential customers with resourceful information that is easily accessible. Get Started by Publishing Digital Content When you first start writing, it’s important to try out different types of content to see what’s the most effective for your […]
In a recent post on Google’s Webmasters Blog, Helping users easily access content on mobile, they announced a couple of changes in an effort to boost ease of use for mobile users. While we will certainly miss the mobile-friendly label as Google seeks to simplify their results pages, our primary concern here is a sweeping […]
Imagine a simple activity like flipping on the lights took 47 steps and a room full of machinery to complete. This is the general idea behind Rube Goldberg Machines—you take a simple action, like flipping a switch in our example, and deliberately create a overly complex machine to perform that function. While this may make […]
Ranking well with search engines like Google is the number one way medical and surgical practices gain organic (free) web exposure. More online exposure means more website traffic, which will result in more leads and ultimately more patients. But let’s start from the beginning. What does it mean to “rank well” and how does […]