Content creation boosts your dental marketing strategies in a number of important ways. By crafting and publishing written or visual content on relevant dentistry topics, you can attract your ideal patient and inform them of your service offerings. A robust content marketing strategy will also keep current and potential patients interested in your practice, show that you’re available to help, and lead to more appointment bookings.
Content creation helps you:
- Attract your ideal patient
- Keep prospective patients interested
- Promote your services
- Stay top of mind for existing patients
- Book more appointments
1. Attract Your Ideal Patient
It’s one thing to know your ideal patient — their pain points, concerns, and what motivates them. It’s another thing entirely to attract them to your website and social media channels. This requires compelling content that grabs their attention, holds on to it, and keeps them coming back for more. You need content that speaks directly to your ideal patient and says, “This is for you.”
To create content that attracts your ideal patient, you first need to know who they really are. This involves creating buyer personas, which are fictionalized customers based on research, data, and some imagination.
For example, if your practice focuses on pediatric dentistry, a key buyer persona would be a parent of young children. You’ll need to dive into their unique needs, behaviors, and concerns before developing content. This will ensure your content is compelling and resonates with them effectively.
2. Promote Your Services
Once you have identified your buyer personas, you can start creating content for them. You may even have more than one type of ideal patient or audience, allowing you to produce multiple messaging campaigns for each one. This gives you the opportunity to showcase your services from different perspectives in order to appeal to different audiences.
Your content is only limited by the services your dental practice has to offer and the imagination of your dental marketing team. There are a variety of content ideas to choose from, including:
- Social media posts
- Email marketing
- And more!
Your dental marketing strategy should incorporate a variety of content formats to achieve the best results. This means that when you publish a blog post, you should also share that content across social media, in an email newsletter, etc. Repurposing content for multiple channels is a great way to boost your online presence.
3. Keep Prospective Patients Interested
Not only does content help grab the attention of prospective patients, but it helps keep their interest as well. With a well-structured dental marketing plan, you can create content that builds on itself and establishes your practice as a guide rather than just another dentist.
Content creation in dental marketing is more than a one-time thing. As you create more blogs, videos, or even case studies for your dental services, you can delve more and more into the benefits you offer, while emphasizing what makes you stand out from competitors. By keeping your audience engaged with your digital content, you can gradually convert someone from a first-time visitor into a long-term patient.
4. Stay Top of Mind for Existing Patients
By consistently producing valuable and engaging content that addresses their needs and concerns, you can also nurture a sense of loyalty and trust among your current patients. This helps to keep your brand and services at the forefront of their minds, so that they think of you first when they require dental care or have questions related to oral health.
Whether it’s through blog posts, educational videos, or social media updates, content creation allows you to stay connected with your existing patients, keeping them informed, entertained, and engaged with your practice. At the same time, this highlights the expertise you offer as a thought leader in the field, which helps reinforce your patients’ confidence in their decision to choose your practice.
5. Book More Appointments
Each piece of content you create for your dental practice should include a clear call to action that guides your audience on what to do next. For dental practices, this call to action often revolves around booking an appointment, which serves as an effective way to bring in new patients and fill up your calendar.
Consistently producing high-quality content showcases your expertise as a dentist and establishes authority. By addressing common dental concerns, discussing the latest advancements in dentistry, or sharing patient success stories, you can build credibility and foster trust, which ultimately leads to more appointment bookings.
Partner With Baker for Content Creation That Boosts Your Dental Practice
You should never leave your dental marketing strategy to chance. While something is always better than nothing, a little bit of research and planning goes a long way. It allows you to create a long-term plan that spans your various communication channels to reach the right people at the right time, every time.
Unfortunately, your marketing team doesn’t always have time for this level of strategy. That’s where Baker Marketing comes in. Our team has over a decade of experience in the world of healthcare marketing, making us the perfect choice for reaching your goals. At Baker Marketing, we’re more than another vendor — we’re your guide through the world of digital marketing.
Are you ready to take your dental marketing to the next level? Schedule a free marketing review today!
Baker Marketing Laboratory has spent years helping dentists find their footing in the digital world. Through a combination of inbound digital marketing and powerful messaging strategies, we help you craft a marketing campaign that resonates with your ideal patient. Contact us today to schedule a call and learn the difference we can make for your practice.