Our Team


Baker Labs is an inbound and digital marketing firm.  We are a “digital first” medical-focused agency that takes a hybrid, inbound marketing approach towards growing practices, clinics, and healthcare businesses. The end result of our approach is to increase website traffic, grow conversion rates, and ultimately increase revenue through bringing more patients into your practices. We achieve that through a combination of strategic content marketing, website development, social media management, marketing automation and targeted advertising.


Our clients range from global medical manufacturers to multi-site/multi-specialty regional surgical groups practices all the way down to specialty oncologist, single doctor practices

Gavin-Baker-Baker-LabsGavin Baker


Gavin has spent his entire career in digital marketing. He provides strategies and tactics for clients that create modern website designs, increased website traffic, increased search engine ranking, high-value leads and ultimately increased revenue.

He has provided strategies for DeRoyal, Inc., Premier Surgical, Baptist Eye Surgeons, Platinum System EHR, Tennessee Valley Eye Center, Arizona Balance & Hearing Aids, Oconomowoc Residential Programs, Inc.

Kaitlin Gunter

Account Strategist


Kaitlin holds a master’s degree in rhetoric and composition and has worked in healthcare for the last 6 years.

She has worked with marketing directors at top healthcare systems nationally, including Johns Hopkins Hospital, Northwell Health, New York-Presbyterian Brooklyn Methodist Hospital, Washington Health System, Catholic Health Initiative, CHRISTUS Health System, Phoenix Children’s Hospital.

Amy Rawe

Account Strategist

Amy Rawe - Baker Labs

With a background in writing and editing for newspapers, magazines, and nonprofit organizations, Amy has worked with Baker Labs since 2015. As a content writer and account strategist, Amy is responsible for writing blog posts, website copy, newsletters, eBooks, and social media content that will increase exposure and generate leads for each client.

Amy works with our clients one-on-one to continually hone their content to help them to reach their marketing goals. She also enjoys mapping out StoryBrand scripts for clients so they can more effectively attract their ideal audience.

She has written customized content for medical practices like Premier Surgical, Baptist Eye Surgeons, East Tennessee Eye Surgeons, East Tennessee Vein Clinic, and breast surgical oncologist Dr. Aaron Margulies. She also creates content for McCamy Construction, Edesia Kitchen & Bath Studios, Voice Link of Columbus, PetWellClinic, Platinum System EHR, and Navus.

Matt Everett

Director of Technical Projects


With a background in IT and SEO, Matt has worked with Baker Labs since September of 2014 implementing our technical projects as well as developing and managing client websites. He also has a unique ability to speak “tech” and translate it for everyone else, which enables him to interface directly with IT departments during implementation and train clients without overwhelming them with “tech talk.”

He has written content, developed websites and completed other technical projects for healthcare clients like Premier Surgical, Baptist Eye Surgeons, Platinum System EHR, and Tennessee Valley Eye Center.

Diana Bogan

Social Media Strategist


Through her background in journalism, magazine editorial and public relations, Diana Bogan has demonstrated a keen ability to listen carefully to clients and craft print and digital media content for targeted audiences.

She has developed social media and content marketing strategies focused on reputation management, public education, brand awareness and lead generation for Healthcare Attorney, Author and Business Advisor Jonathan Fleece;  US Consumer Health Journalist, Author and National Speaker Ellen Jaffe Jones; all Manatee Urgent Care facilities affiliated with Manatee Healthcare System in Southwest Florida; a team of mental health providers at Carter Psychology Center; as well as, several East Tennessee eye care providers.