Gavin Baker

President & Founder

Gavin Baker is the President and Founder of Baker Marketing Laboratory, an award–winning digital marketing agency in Knoxville, TN that helps clients in the healthcare industry better serve their patients and customers. Baker Marketing has been serving healthcare practices and growing health-related businesses across the U.S. and internationally for over a decade, which speaks to the growth and success that Gavin has fostered.

In addition to his leadership at Baker Marketing, Gavin teaches as an adjunct professor in the Haslam College of Business at the University of Tennessee, where he leads a senior level Brand Management course to marketing students. He also teaches courses for professional development on topics such as website design and development, search engine optimization, and social media marketing through the UT Center for Professional Education & Lifelong Learning.

As a respected individual in the healthcare marketing sphere, Gavin has been featured as a guest on various podcasts and radio shows, including HealthcareNOW (Nationally Syndicated Radio), Medical Practice Trends, Doctors Unbound, Made Right Here, and We Built This Brand. He has presented at national healthcare marketing conferences including the 2023 Healthcare and IT Marketing Conference (HITMC) and the Healthcare Internet Conference (HCIC). He also sits on the Forbes Agency Council, an invitation-only organization where his marketing advice has been featured in several published articles.

Outside of work, Gavin prioritizes spending time with his family and giving back to the community. He currently serves on the board of directors for a local nonprofit organization, Keep Knoxville Beautiful, and is an active member of the C12 Executive Group and the Knoxville Entrepreneur Center cohort. Gavin has also been a part of organizations and in leadership positions at Shangri-La Therapeutic Academy of Riding (STAR), Cornerstone Church of Knoxville, Young Professionals of Knoxville, United Way, Social Media Club, Friends of Literacy and Nucleus Knoxville, and he was a member of Introduction Knoxville Class of 2009.

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