Jimmy began his career as a curriculum writer and educator, roles that honed his skills in crafting compelling content. He’s written extensively for healthcare, finance, and technology companies, and his success as a freelance copywriter led to his recruitment as a content strategist at a national marketing agency. In 2023, he joined Baker Marketing Laboratory as an account strategist.
What excites him most about his role at Baker is the opportunity for creative problem-solving and adding a captivating narrative to content, especially for our B2B clients. He’s well-versed in SEO best practices and omnichannel marketing, and he particularly enjoys putting technical content into everyday language.
When he’s not writing, Jimmy is usually running on a country road or hiking in the mountains with his family. In addition to his professional endeavors, Jimmy is also an active member of Arrowhead Church. With a passion for marketing and a heart for storytelling, Jimmy Leonard is a valuable asset to the Baker team.