Writing isn't easy, and some writers are better than others at enveloping ideas with meaningful messaging. Amy Rawe, Copywriter and Account Strategist at Baker Labs, is a word person. She gets it. Whether she is building out a content library or creating marketing collateral, Amy puts...
At Baker Labs, we strategize best medical marketing practices to help our healthcare clients start seeing the high value patients they deserve. Matt Everett, Director of Technical Projects, plays a major role in the work we do and has been part of our team for years...
Ever wonder how to get noticed online in an oversaturated space? It’s a problem, for sure. There is, however, something you can do on a reasonable budget to step up your game and get ahead of your competition. While it’s tempting to think that you need to...
Do you use leeches in your clinic? Of course not, that was a medical myth that is no longer practiced. There are better ways to treat patients now than there were over 100 years ago. The same is true about marketing. The landscape of digital marketing in...
Marketing for medical practices can seem overwhelming in today’s world, and healthcare professionals are often unsure of how they should divvy up their marketing budget. They know the old methods of marketing through yellow pages, direct mail, and billboards are no longer working, but they’re...
Have you ever gotten a message like this when online? This is your web browser like Chrome, Firefox, Safari, Edge or Internet Explorer saying you are going to a non-secure website, and to acknowledge the risk before you go to it...
Last month many users of Google’s Search Console received emails notifying them of a change in how their sites would appear in Google Chrome starting this month. If you were one of them, there is a pretty good chance you were alarmed, or at least...
Your website is often times the first interaction that a potential customer or patient has with your brand. As such, your website serves as a first impression for new patients. Like any first impression, it can inspire them to stick around and look at what you...
If you could see me right now you would see that I’m shaking my head as I stare at multiple monitors displaying medical practice websites. I’m perplexed. I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by medical practices....
I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by vein clinic practices. As a digital marketing firm focused on bringing new patients to vein clinic's like yours, we understand. The ever-evolving landscape of consumer behavior is always...