ADA website compliance has been a hot topic in recent news, as the The U.S. Department of Justice (DOJ) is scheduled to enter a period of rulemaking about accessible websites in spring of 2023 and potential fines could be in the hundreds of thousands of...
Growing your optometry practice is a top priority, and one of the most effective ways to achieve this is through marketing. With a solid marketing plan in place, you can attract new patients, retain current patients, and establish your practice as a go-to destination for...
Growth tends to be the primary goal for any optometry practice, especially when first starting out. You want to attract new patients, fill up appointment slots, and turn your practice into a successful business. To unlock the growth that you and your optometry practice deserve, it’s...
At Baker Marketing, we pride ourselves on being an award-winning digital marketing agency that delivers excellent work for our clients. In the past, we have won the HubSpot Impact Award as well as both Platinum and Gold MarCom Awards for our creative marketing solutions. This...
There are endless creative possibilities when launching a new product or service. From engaging pre-launch experiences to compelling influencer campaigns, marketing experts are constantly thinking of innovative ways to generate excitement and drive sales for new products or services coming out. In this Forbes Agency Council...
A high-quality website is crucial for any business, and companies in the healthcare industry are no different. Websites are typically the first place people go when seeking information, so they’re the perfect tool for creating a memorable first impression with your patients and customers. However,...
If you could see me right now you would see that I’m shaking my head as I stare at multiple monitors displaying medical practice websites. I’m perplexed. I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by medical practices....
At Baker Labs, we strategize best medical marketing practices to help our healthcare clients start seeing the high value patients they deserve. Matt Everett, Director of Technical Projects, plays a major role in the work we do and has been part of our team for years...
Ever wonder how to get noticed online in an oversaturated space? It’s a problem, for sure. There is, however, something you can do on a reasonable budget to step up your game and get ahead of your competition. While it’s tempting to think that you need to...
Do you use leeches in your clinic? Of course not, that was a medical myth that is no longer practiced. There are better ways to treat patients now than there were over 100 years ago. The same is true about marketing. The landscape of digital marketing in...