Baker Marketing Laboratory: Marketing for the Healthcare Industry |

15 Apr Website Mistakes That Are Costing You Patients

Posted at 09:37h in Blogging, Digital Marketing, Medical Practices, Search Engine Optimization, Website

If you could see me right now you would see that I’m shaking my head as I stare at multiple monitors displaying medical practice websites. I’m perplexed. I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by medical practices....

05 Sep Meet Matt Everett: Director of Technical Projects

Posted at 12:12h in Analytics, Digital Marketing, Search Engine Optimization, Technical Projects, Website

At Baker Labs, we strategize best medical marketing practices to help our healthcare clients start seeing the high value patients they deserve. Matt Everett, Director of Technical Projects, plays a major role in the work we do and has been part of our team for years...

12 Jul How to Grow Your Practice in a Competitive Market

Posted at 14:19h in Inbound Marketing, Medical Practices, Website

Ever wonder how to get noticed online in an oversaturated space? It’s a problem, for sure. There is, however, something you can do on a reasonable budget to step up your game and get ahead of your competition. While it’s tempting to think that you need to...

02 Jul 12 Myths You Need to Stop Believing About Digital Marketing That Keep Your Practice Stuck in the 90s

Posted at 15:49h in Digital Marketing, Inbound Marketing, Medical Practices, Website

Do you use leeches in your clinic? Of course not, that was a medical myth that is no longer practiced. There are better ways to treat patients now than there were over 100 years ago. The same is true about marketing. The landscape of digital marketing in...

25 Jun Do You Know the Easiest Way To Get New Patients Online?

Posted at 11:27h in Digital Marketing, Inbound Marketing, Website

Marketing for medical practices can seem overwhelming in today’s world, and healthcare professionals are often unsure of how they should divvy up their marketing budget. They know the old methods of marketing through yellow pages, direct mail, and billboards are no longer working, but they’re...

12 Oct SSL, HTTPS, and Secure Website Changes Explained

Posted at 14:45h in Digital Marketing, Website

Have you ever gotten a message like this when online? This is your web browser like Chrome, Firefox, Safari, Edge or Internet Explorer saying you are going to a non-secure website, and to acknowledge the risk before you go to it...

09 Oct Why You Need to Convert Your Site to HTTPS and How to Manage the Transition

Posted at 16:22h in Digital Marketing, Website

Last month many users of Google’s Search Console received emails notifying them of a change in how their sites would appear in Google Chrome starting this month. If you were one of them, there is a pretty good chance you were alarmed, or at least...

18 Sep 10 Medical Website Designs That Will Inspire You

Posted at 11:34h in Digital Marketing, Medical Practices, Website

Your website is often times the first interaction that a potential customer or patient has with your brand. As such, your website serves as a first impression for new patients. Like any first impression, it can inspire them to stick around and look at what you...

15 Jun Vein Clinic Website Mistakes That Are Costing You Patients

Posted at 22:49h in Blogging, Digital Marketing, Medical Practices, Search Engine Optimization, Vein Clinic, Vein Clinics, Website

I’m perplexed because I’m staring at how much opportunity for revenue is potentially being lost online by vein clinic practices. As a digital marketing firm focused on bringing new patients to vein clinic's like yours, we understand. The ever-evolving landscape of consumer behavior is always...

08 May What Better Keyword Optimization Means for Vein Clinic Practices

Posted at 22:52h in Digital Marketing, Medical Practices, Search Engine Optimization, Surgical Groups, Vein Clinic, Vein Clinics, Website

Ranking well with search engines like Google is the number one way vein clinic practices market and gain organic (free) web exposure. More online exposure means more website traffic, which will result in more leads and ultimately more new patients and significantly increased revenue. But...