Writing isn't easy, and some writers are better than others at enveloping ideas with meaningful messaging. Amy Rawe, Copywriter and Account Strategist at Baker Labs, is a word person. She gets it. Whether she is building out a content library or creating marketing collateral, Amy puts...
Wanting to maintain a competitive edge in the medical industry but not knowing what marketing steps to take next can be frustrating, for sure. We get that. At Baker Labs, we regularly meet with medical professionals who want to know how best to promote their practices...
Have you noticed that your competitors have countless online reviews, but you have only a few? Have you wondered how you could get more online reviews and testimonials on popular sites like Google, Facebook and Yelp, but aren’t sure where to start? If so, you’re on...
Do you have trouble getting your patients to fill out surveys and submit testimonials or reviews? If so, you’re not alone—but here’s why it’s important to keep trying: At Baker Labs, we manage digital marketing strategies for medical practices, and we’ve seen time and time again...
At Baker Labs, we strategize best medical marketing practices to help our healthcare clients start seeing the high value patients they deserve. Matt Everett, Director of Technical Projects, plays a major role in the work we do and has been part of our team for years...
Many of those in the medical and healthcare industry have moved on from stale marketing techniques that are no longer as effective as they once were, such as advertising in the yellow pages, on TV, or sending direct mail flyers. According to a report by Demand...
One of the questions we hear pretty often when we are starting a relationship with a new healthcare client is as it relates to new technology that we are introducing for marketing purposes: “Is it HIPAA compliant?” Because of this, it is crucial for our team...
Let’s face it. Healthcare communication is too often confusing for patients. If a physician or medical practice posts content on a blog or on social media, the content is often either too technical for patients to clearly understand, or sounds too much like a lecture. However,...