Baker Labs began a series of video interviews in April to tackle the challenges facing medical practices during COVID-19. In each episode, Gavin Baker, President and Owner of Baker Labs, discusses marketing, new trends, and maintaining business continuity with key business leaders in the healthcare...
Baker Labs began a series of video interviews earlier this month to tackle the challenges facing medical practices during COVID-19. In each episode, Gavin Baker, President and Owner of Baker Labs, discusses marketing, new trends, and maintaining business continuity with key business leaders in the...
Your dentist office has been shut down for 3-6 weeks. How do you restart? There are realistically three communication areas from a marketing perspective to be thinking about: Now is the time to communicate. In Tennessee, where our office is located, there is already news about...
As a doctor running your own medical clinic, you're also a small business owner with all the jobs and tasks that come with that. One of the biggest jobs of a small business owner is finding new customers. As a doctor and owner of a...
Healthcare marketing drastically changed in America within the span of a week due to guidelines concerning COVID-19. Previous marketing strategies were tossed out to push urgent messaging about appointment cancellations and office closures. With no clear end in sight for COVID-19, where do we go...
On Friday I got the question, "My CEO is concerned about our sales team. How can my sales reps use social media to replace their in-person visits since they are now blocked for the next month or two from on-site visits?" My answer to him was...
When you take the time to regularly develop marketing strategies and formulate a plan you are investing that time in building a company with a purpose. We love digging deep and fine tuning strategies with marketing managers and business owners....
Simply identifying age, gender, and income doesn’t cut it. To really speak to your ideal customer you need to empathize with them in three additional ways: ...
What’s the most absurd awareness holiday you have celebrated? Was it National Walk Around Things Day on April 4th? Or perhaps Answer the Telephone Like Buddy the Elf Day on December 18th? Or maybe you’re like me and celebrated National Sneak Some Zucchini Into Your...
I'm excited to announce Baker Labs has earned the Google Partner badge. We hope you’ll celebrate with us! It’s a distinction based on the demonstrated results our team delivers consistently with Google Ads (formerly Google Adwords). And, with it comes a greater degree of benefits...